Changing Your Perspective

by Skip Cohen

We're all used to seeing great sunset shots, and let's face it, just about any camera can handle the click of the shutter and produce stunning results when the sky is painted with color. Well, I'm always looking at the sunsets, but we were out for our walk this morning, earlier than usual. Right about 7:15, I grabbed the shot with my phone. I didn't have a "real" camera with me, and I didn't want to shoot neurochromes - so my phone was the next best thing.

This morning's early bird sunrise got me thinking about so many of you and your business this holiday season and rebuilding after the impact of the pandemic over the last year and a half. You've got to change your perspective. You've got to change how you reach your audience; what services and products you're offering.

 Insanity is doing the same thing over and over and expecting different results.
Albert Einstein

If you keep doing the same old thing this holiday season, you're going to miss so many opportunities.
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There's a renewed sense of family, new products from your lab, and so many ways to extend your reach to your target audience. From holiday cards to video messages to family portraiture - keep remembering what everybody missed most last year...FAMILY AND FRIENDS!  

This isn't just any holiday season coming up - it's a celebration. And you've got the skills and relationships with your clients to exceed their expectations and turn 2021 into one of your best years ever!