"We make a living by what we get. We make a life by what we give.” *
It's winter time, and for most of you, this is the slow season for professional photography. But, just because it's the slow season for revenue, doesn't mean it has to be slow for building your reputation and business! Remember, this is also the slow season for support to a lot of charities. That makes it the perfect time to step up and get involved. There's nothing better to build your brand awareness than community involvement.
This is so easy, and it costs you nothing but time. I know "time" is one of those elements we never have enough of, but that simply means you have to use it wisely. Every non-profit association and project needs help these days, and there's so much you can bring to the party as a photographer/artist.
Some of the points I've made about marketing and expanding your reach into the community have been said over and again, but so many of you still aren't making the change. Think about how you feel as a consumer yourself? You like supporting companies you perceive as giving something back to the community.
The big issue is involvement and helping people remember who you are and what makes you different from so many other companies. I remember Tony Corbell once talking about when he first got started:
"I wasn't the best photographer in town, but I was determined to be the nicest! It was the best way I could separate myself from everybody else and build my business!"
You're looking for the community to be good to you - Well, you have to be good to your community!
*I first read this quote on the NILMDTS site, but no matter where it might be shared it's so accurate!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.