by Skip Cohen
I've written a lot over the years about the importance of maintaining your network. Without care and feeding, like a house plant, it'll just die!
The pandemic has changed how we deal with so many different aspects of communication and support. The result makes it more critical than ever for you to keep in touch with clients, associates, and opinion-leaders in your community.
Your network is one of your most valuable tools for success. That "plant" I mentioned needs water, light, fertilizer, and a pot big enough so it can grow. Your network is no different. Sheltering in place does NOT apply to your business and especially your network.
Building relationships is your greatest marketing tool! And as Scott Stratten says in his book UnMarketing, "Stop marketing and start engaging!" Social distancing changes how you engage, but not the importance of keeping in contact!
I hate to quote politicians, but Hilary Clinton's line about "It takes a village," is so on point today. But it starts with you giving your village the support it needs. Then, you've got to be there to help people in your network because they're going to be your best resource when you need help!
If you want to go fast, go alone. If you want to go far, go with others.
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Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.