SkipCohenUniversity
  • Home
  • SCU Blog
  • Our Podcasts
  • About Us

the SCU Blog

Building Your Brand With Great Products

3/19/2015

0 Comments

 
Picture
Metal Prints
Picture
BayBoxes
I'm always surprised when I talk to a photographer after any convention and ask what they thought and I get an answer like, "I didn't really see very much to help me!"  If you walked around this last WPPI for example and only looked at products for what they were, without thinking of things you could do to expand your own services, then you missed an opportunity.

In this short video below, Mallory and Glen from Bay Photo took me through a whole series of new products. Yup, it's an infomercial, but it's loaded with ideas for your business. In fact, Bay Photo isn't just a lab, but a marketing company designing products to help you grow. (Click on any of the product images to see more detail on Bay Photo's website.)

Here's a different way to look at their incredible range of products, especially some of these new items...
  • Everybody is looking for ways to separate themselves from their competitors. That means you need some different products.
  • Instead of special promotions where you discount your services, look for ways to develop your own line of premium products. You don't need to discount your rates if you can find products with strong perceived value to your clients.
  • Now and then you need to simply thank a client. You're about to see some terrific products you could use just to say "thank you".
  • Keep in touch...here's the scenario. It's the anniversary of a client who hired your for a family sitting or a wedding. How about pulling one of your favorite images from their archives and printing one of the small booklets or ornaments Glen and Mallory show in the video? Marketing today is about building relationships and you need to stay in touch with your clients.
  • Last on the list are promotional items just to get your name out in the community. 
Picture
Wood Prints
Picture
Specialty & Gift Items
Glen made a comment in the video about Bay Photo's ability to print as small as a dog tag and as large as a wall. They're ready to tackle just about anything you've got in mind. Personally, my favorites from this video are:

Image Boxes for Albums and Prints - I love the wood look of these and they're practical too, especially if you've got prints you're sharing with potential clients at a bridal fair.

USB Drives and Wallet Boxes - No matter how much I believe in the importance of prints, you still will have clients who want images they can post on Facebook, their site/blog and share. Why not elevate the presentation?

Ornaments, Coasters, Magnets and Mini Books - From "save the date" communications to ornaments and chain pulls, each of these items are a way for you to keep in touch with great clients all year long. They're the perfect thank you and a reminder of your passion as an artist and storyteller.

Wood, Metal and Acrylic Prints - This was one of my personal favorites in Bay Photo's booth. You've got to make your work stand out from the crowd. You've got to show work that's new and exciting to your clients.

Here's the bottom line: Your road to success comes in three parts. The first third is about your skill set and becoming a true artist, never compromising on quality. The second third comes in your presentation to your client with products that are exciting, new and help you to exceed their expectations. The last part is about marketing and building a reputation that makes you habit-forming!

This is far more than a post to introduce you to BayPhoto's product line and some good friends from the industry. It's about marketing and hopefully planting some seeds for ways you can better meet the mindset of your clients and raise the bar on your brand. Let's make 2015 your best year yet!
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    RSS Feed

    Picture
    Click to visit Platypod.com

      Sign Up for Our Newsletter!

    Subscribe to Our Newsletter

    Our Partners

    Picture
    Picture
    Picture
    Picture
    Picture
    Picture
    Picture
    Picture
    Picture

    "Why?"

    Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.

    Categories

    All
    Beyond Technique
    Business
    Customer Service
    EDU10
    Excire
    F64 Lunch Bunch
    Faculty
    Fast Food Friday
    Guest Post
    Humor And Sarcasm
    In The News
    Lessons Learned
    Lighting
    Luminar
    Lumix
    Marketing
    Mark's Corner
    Mind Your Own Business
    Miscellaneous
    Motivational
    One Step At A Time
    Photodex
    PhotoShelter
    PhotoTexting
    Platypod
    Podcasts
    Profoto
    Sales
    Search
    Skylum
    Social Media
    Sunday Morning Reflections
    Tamron
    Tamron Recipes
    Technique
    Throwback Thursday
    Wedding Photography
    Westcott
    Why?

Categories​

Business
Marketing
Technique
Sales
Fast Food Fridays
​

Podcasts

Tamron Recipes 
Beyond Technique
Why?
Mind Your Own Business
Pro Photographer Journey

 Partners

Tamron
PhotoTexting

​Lumix

Marathon Press
​Platypod
©  2019 Skip Cohen University
  • Home
  • SCU Blog
  • Our Podcasts
  • About Us