I'm always surprised when I talk to a photographer after any convention and ask what they thought and I get an answer like, "I didn't really see very much to help me!" If you walked around this last WPPI for example and only looked at products for what they were, without thinking of things you could do to expand your own services, then you missed an opportunity.
In this short video below, Mallory and Glen from Bay Photo took me through a whole series of new products. Yup, it's an infomercial, but it's loaded with ideas for your business. In fact, Bay Photo isn't just a lab, but a marketing company designing products to help you grow. (Click on any of the product images to see more detail on Bay Photo's website.)
Here's a different way to look at their incredible range of products, especially some of these new items...
Glen made a comment in the video about Bay Photo's ability to print as small as a dog tag and as large as a wall. They're ready to tackle just about anything you've got in mind. Personally, my favorites from this video are:
Image Boxes for Albums and Prints - I love the wood look of these and they're practical too, especially if you've got prints you're sharing with potential clients at a bridal fair.
USB Drives and Wallet Boxes - No matter how much I believe in the importance of prints, you still will have clients who want images they can post on Facebook, their site/blog and share. Why not elevate the presentation?
Ornaments, Coasters, Magnets and Mini Books - From "save the date" communications to ornaments and chain pulls, each of these items are a way for you to keep in touch with great clients all year long. They're the perfect thank you and a reminder of your passion as an artist and storyteller.
Wood, Metal and Acrylic Prints - This was one of my personal favorites in Bay Photo's booth. You've got to make your work stand out from the crowd. You've got to show work that's new and exciting to your clients.
Here's the bottom line: Your road to success comes in three parts. The first third is about your skill set and becoming a true artist, never compromising on quality. The second third comes in your presentation to your client with products that are exciting, new and help you to exceed their expectations. The last part is about marketing and building a reputation that makes you habit-forming!
This is far more than a post to introduce you to BayPhoto's product line and some good friends from the industry. It's about marketing and hopefully planting some seeds for ways you can better meet the mindset of your clients and raise the bar on your brand. Let's make 2015 your best year yet!
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Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.