"Making promises and keeping them is a great way to build a brand.”
I shared the quote above on Twitter this morning and then started thinking about it regarding photographers working to build brand awareness. So many of you think your brand is your logo and company name. While your logo and company name are part of building brand awareness, they're only one small component.
It's also important to remember nothing good can happen with your brand if your skill set is mediocre! You've got to make your work better than "Uncle Harry's". Your work needs to be outstanding and your goal is to build a reputation for exceeding client expectations.
Here are few other things to think about:
Building a strong brand isn't just about consistent performance it's about non-stop recognition. You need to get your name out there every day so that when a potential client needs a photographer the first name to pop into their head is yours!
Illustration Credit: © OutStyle
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