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Building Business in Photography With a New Target Audience

7/7/2020

1 Comment

 
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by Skip Cohen
 
Every day, something comes along that reminds me how much the pandemic has changed our lives. It's especially true with imaging. The post about JP Elario doing Facetime portraits for clients works through a small part of the challenge with physical distancing. In contrast, Steven Gotz's idea of converting family portraits to coloring book pages for young children provides an easy way to keep in touch with clients while utilizing archived images from your files.
 
Well, here's a new one and the need is enormous - outdoor seating at restaurants!

Every restaurant is working hard to reopen. One ingredient to bring back business is outdoor seating, but most restaurants, especially those that haven't typically offered table service outside, could use a little help in the decorating department.

It's a perfect application for Bay Photo's Performance EXT Metal prints. I wrote about my own experience almost two years ago, and the print I shared is as beautiful today as it was when I took it out of the box. While under a microscope, there might be some deterioration - there's nothing visible with the naked eye. It's been outside the entire time in the sun, heat, and rain of South Florida.

Now, let's take the idea of outdoor prints one step further, and instead of thinking outside the box, let's think like there's no box. Just about every client you've photographed over the years has a back porch or patio, some area outside their home or apartment. And because of the pandemic, everyone is home-bound. Let's get people to think about artwork outside their home. 

Here's an opportunity to offer something new to your existing audience and start to plant a few marketing seeds with a new audience. The concept is also perfect for developing some great content for your blog. So, from restaurants needing a stronger presence outdoors to helping clients bring photography to a new location of their home - it's time to look at Performance EXT Metal!

​Click on my metal print of Nokomis Beach at sunset for a closer look then read about Bay Photo's metal prints below. 

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1 Comment
Marilyn link
7/8/2020 08:37:49 am

Love ❤️ this: Think Like There is No Box!!
My new mantra. My art business has taken a Covid-19 Hit. All my galleries were closed and although they are opening there are few tourists visiting.
So I had to think Who Is Still Open?
Liquor Stores are Open and their business is booming.
My Brand paintings have always done well. I also get commissions for gifts of specific brands.
So I switched gears to painting ALL brands and talked to my bar connections to ask what their best selling brands are.
Finally hit Gold with a huge liquor store in Arkansas that is women owned and open 7 days a week. She went crazy and bought 20x24 metals of almost every brand I have and requested 2 more commissions also.

No Box. No more old thinking. Going for it and now promoting the outdoor metals to other restaurants etc. working on that now as a new idea to bars etc.

Thanks for my new Mantra!!

Marilyn

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