Building Blocks for the New Year - Part 6

Customer Service - Going the Extra Mile

"The professional takes that extra step - they follow up, even when they don't have to!"
Shep Hyken

by Skip Cohen
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I'm a huge fan of Shep Hyken's and his focus on Customer Service. Shep's a Hall of Fame Speaker, NY Times Best Selling Author, and a Customer Service and Experience Expert. He walks the talk with his regular closing line of "Always be amazing." The short version of our friendship is, I shared a quote of his on Twitter. He responded; I called him, and he took the call. Since then, we've been on each other's podcasts, and even caught breakfast together in St. Louis two years ago.

I have so much respect for his expertise in Customer Service. Chamira Youngs and I recently had him on as a guest on the Platypod sponsored podcast Beyond Technique.

As I was thinking about 2021 and my realistic optimism for the new year, I started thinking about the role excellent service can play in the months ahead. It's simple - your success is about going the extra step and staying in touch with your clients, even when you don't have to.

As we all work to get out of the pandemic, now is the perfect time to keep in touch with your clients and your audience. It's about giving back, being helpful, and growing your strongest marketing tool, relationship building!
Excellent Customer Service isn't just about solving problems. It's about being proactive and creating top-of-mind-awareness with your audience - so whenever they think about photography, your name is right on top.

There are over 800 videos on Shep TV on YouTube. Here's the link, and it's jam-packed with content to help you rebuild your business in the new year. I wanted to share the short video below because it's so perfect for what your mindset should be right now!

Hunkering down is about your health, not about your business, skill set, relationship building, or CUSTOMER SERVICE! Start being proactive with your audience, especially your past clients.