by Skip Cohen
Note: I don't usually post on a Friday evening. At the same time, if you know me, then you know when I want to share something, especially if I think it'll help you with your business, I'm going to get it published. So, it was one of those days and I kept trying to get this finished and finally gave up until after dinner. Wishing everybody a great weekend!
As a small business owner, whether you're just getting started, rebuilding your business, or just trying to do a quick high-impact jumpstart, there's so much you can be doing right now. But it's a you-snooze-you-lose scenario if you choose to be complacent and kick back waiting for your ship to come in!
The pandemic has added more than its fair share of challenges, but it's also created some incredible opportunities to help you stand out and be a leader. None of this is rocket science, but it does take time, a love for whatever business you're in, and a certain amount of good old-fashioned aggressiveness.
Last week I shared tips for your website, blog, and partnerships. Today, let's hit relationship builders. It's your greatest marketing tool and as Scott Stratten wrote years ago in "UnMarketing" - Stop Marketing, Start Engaging!
So, let's hit on some dependable relationship builders, all perfect to use during the pandemic.
This is the first time in history; every business worldwide has most of the same challenges. The pandemic has had an impact on EVERYBODY. But again, here's an opportunity for you to be a leader in your community and demonstrate why you're everyone's best choice for the services and products you provide.
Leadership is about making others better as a result of your presence
and making sure that impact lasts in your absence.
1/15/2021 09:01:15 pm
Great blog, even on a Fri. night. You always did your best work at night!! All kidding aside this was one of your best. Thank You!!!
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