"But Skip, there's nothing to write about!"
by Skip Cohen
I started with your website, and blog basics earlier in the week. Now it's time to move to content ideas.
Most of you are sitting on a goldmine of topics, not just for your blog, but other places you're sharing in social media. Sadly, you're often too close to your own business to recognize how much value there is in so many different aspects of your knowledge about imaging. Remember, the key to building readership and followers is all about being helpful.
Become the Imaging Expert: As a photographer, you do things you take for granted every day. Let's help Mom, Dad, and the kids become better artists. They're not going open up down the street and compete with you. So, whether they use a conventional camera or a phone, let's help them raise the bar on their images.
There's a very practical advantage to the ideas above - each one allows you to share some of your images as examples of the right and wrong way to capture their memories. You're establishing yourself as the expert in imaging in your community.
And to take it a step further, some of you have the skills and ability to hold physical classes and photo walks to help your audience capture better memories. As their skills grow, you become more established as the expert in your community, and you're opening the door for more advanced techniques. At the same time, you're developing top-of-mind awareness of when they need a professional photographer.
Coming up tomorrow - another set of ideas for blog topics. There's always something to write about and share!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.