by Skip Cohen
While the pandemic may have created a paradigm shift in so many different business areas, one thing that hasn't changed is the importance of solid promotions. I'm betting there are a lot of you who have pretty much missed the Valentine's Day window, but that's okay. I look at February 14 as a fire drill when you were a kid - it's a reminder to be prepared for something much bigger.
And here it is - Spring seasonality! Easter, prom season, Mother's Day, graduation, and Father's day are the foundation for the second busiest time of year under the imaging umbrella. That means NOW is the time for you to be thinking about your promotional calendar for the Spring!
Sadly, too many of you are going to procrastinate and kick back, waiting for your ship to come in. Well, if you don't do anything, when your ship comes in, you'll be at the airport! You need to create excitement in your community through your blog, social media, and network.
Great promotions don't happen by themselves - they need excellent execution! Everything starts with your planning. For example, your blog and social media involvement can help you tease your target audience. That means whatever you're going to offer in the upcoming months, you've got so many avenues to start the education process in advanxe for your customers.
Last but not least, photography is about the relationship between you and the client. I've written volumes about relationship-building being your best marketing tool. If you aren't ready to greet each new customer with the biggest smile in person, in Skype, Facetime, or Zoom, in your voice, or your email, then don't launch the concept. You can tell when somebody isn't smiling, even over the phone.
You can't create images that tug at people's heartstrings if your own heart isn't in it!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.