We make a living by what we get. We make a life by what we give!
Sir Winston Churchill
by Skip Cohen
In another life, at least twenty-five years ago, I attended PPA's M&M Conference. Jay Conrad Levinson, the father of Guerilla Marketing, was the guest speaker. In the top 100 things, he talked about marketers needing to stand out was giving back to their community. Why? Because people like buying products from companies they perceive as giving back.
How many of you do so little in your community so often surprises me. Remember, this is about being out there, with or without your camera. Everything you do doesn't have to involve photography. Even supporting a high school's booster committee and filling ketchup and mustard bottles at a Friday night game shows you care and are involved.
From United Way campaigns to non-profit walks for the fight against Alzheimer's, breast cancer, hunger, child abuse - anything that matches your passion for helping with a recipient cause will help increase your brand awareness.
Here are some ideas:
This list is hardly all-inclusive - but I'm making a simple point. You need to be involved in your community. It's not important who you know as much as it is, who knows you! Build a reputation for being somebody who's always out there and a part of the community. Use social media, whether it's through your blog, Facebook, Twitter, Pinterest - how ever you enjoy sharing make it a point to demonstrate how much you appreciate your target audience!
When you do nothing you feel overwhelmed and powerless.
But when you get involved you feel the sense of hope and accomplishment
that comes from knowing you are working to make things better.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.