by Skip Cohen
It's Marketing Monday! - As usual this time of year, things have slowed down for some photographers, while others wish they had a thirty-hour day! For example, if you're a wedding/event shooter, you should be flat out with business.
Through the ups and downs of business, there are ALWAYS ideas you should have on a back-burner ready to initiate when the timing is right. Here are just a few to think about:
Here's my point for Marketing Monday - you can never slow down on building brand awareness. There are so many different opportunities this time of year to help you expand your reach, but nothing happens if you don't make the initiative. Procrastination is not a marketing strategy.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.