Once a new technology rolls over you, if you’re not part of the steamroller, you’re part of the road. Stewart Brand Most of you are still-imaging artists, and while filmmaking isn't usually a part of your career, storytelling is. And, if you think about our industry, the line between still-photographers and videographers has been getting thinner and thinner. So, I'm not suggesting you've got to start being a filmmaker, but many of you need a better understanding of video today. When I watched this BTS video with comments from four well-respected filmmakers, I was surprised at how much great content they shared. All four of them are shooting the LUMIX S1H for different reasons. The common denominator is their love for imaging and shooting full-frame mirrorless. And, even if you never shoot video, you need to have an appreciation for the technology and the techniques these four artists talk about behind the scenes. Looking for more information on Panasonic's S series cameras? Just click on the banner above. In the meantime, this three-minute video shares a lot of excellent content. And if you're one of those artists who say, "I never shoot video," never say never! Our industry is changing all the time, and along with it consumer trends, how people share images and storytelling. At least make it a point to understand a little of the technology! Filmmaking just got more interesting thanks to the Panasonic LUMIX S1H full-frame mirrorless camera. Go behind the scenes with our LUMIX S1H video creators for an exclusive look at how they got the shot. Featuring content shot by David Smith, Carissa Dorson, Jacob Schwarz, and Nick Dabas
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