Brand Awareness in Photography - Your Mobile Brochure

© fgnopporn

The first post in our new PhotoTexting series talked about your first step in the process of taking your business to the next level, being assigned your own exclusive 800 number. Well, this week let's jump into mobile brochures.

Wandering into Google, I asked a simple question, "How many people text?" General information from several different sites showed some incredible statistics**:

• The number of monthly texts sent has increased by almost 8,000% over the last ten years.
• 90% of people ALWAYS have their smartphone accessible.
• 97% of American text at least once a day.
• Texting is the #1 most used way of communication among Americans under 50!

Twenty years ago I helped two friends design a product brochure and a workshop piece. I put what seemed like endless hours into creating and writing text for both brochures. And, while they both looked okay, they were printed pieces, expensive to produce because they were being printed in small runs and couldn't be easily updated. We had to guess at quantities. With one we printed too many and the other not enough. 

A printed piece is still a necessity to have, especially when meeting directly with clients but the world is changing. In the same way, we share pictures today with the Internet we're communicating differently. 

PhotoTexting.com is a new SCU partner, and I'm excited to not only be on the cutting edge myself but be able to share their apps with all of you. Having the ability to keep your company brochure updated with new images, text, and links to contact, special offers and pricing information is at your fingertips and easily changed/updated. 

Most of you know I refer to myself as the "Low-Tech Poster Child" of the industry. Well, if I can do this stuff so can you. At WPPI last week I used their App as a speaker. Instead of giving people a handout of notes from my presentation, with one text message to my number they automatically got back my notes and a link to my website, exclusive content and two short videos. They could choose what they needed.

And here's one more important statistic about texting**:

82% of text messages are read within 5 minutes, but consumers only open 1 in 4 emails they receive.

​Check out everything PHOTOtexting has to offer. There are so many different applications and ways for you to build stronger brand awareness, increase sales and expand your reach.

And nothing changes from my goal - ​I don't want you to just survive in 2019 - let's make sure you thrive!
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Click to find out how many different ways PhotoTexting.com can help you build a stronger business!

​**Sources: StasticBrain, CTIA, Pew Research, Gallup, FlowRoute