by Skip Cohen
Many of you are going to feel it's too late for this idea to have an impact on sales this holiday season. Well, hear me out - because it's NOT!
Here's the background - going back to my Polaroid days, when the Spectra was introduced, the buzz words were continuity marketing. The Spectra was the first Polaroid to be introduced with a full line of accessories. And, just like the gear you own today, each piece of equipment you've added over the years has enhanced your loyalty and feelings about the brand you chose.
Well, here's an idea to build continuity marketing into your business - an 8x10 print box. It's over twenty years since Bambi Cantrell started the concept of an Image Box, then an Art Leather product. She'd use it to enhance a wedding album by taking blank mattes with her and having select members of the bride and groom's families and friends write something on them. She'd add the photographs later, making the collection of photographs incredibly special.
The idea hasn't lost its effectiveness and today has even more potential. Here are a couple of examples: First, I went to make an appointment for the annual shots for our two pups. My vet didn't have any appointments until January. "Because of the pandemic, everybody's getting new pets, and we're booked solid!"
Remember, the hierarchy of why people hire a professional photographer - brides, babies, and pets are the top three, and with so many weddings being postponed, I'm betting pets might be in the number one spot! Puppies and kittens grow up and, right from the beginning, are a vital part of their family. Perfect for filling a print box.
Second, what's the one thing that Grandma misses most this holiday season? HER FAMILY! The pandemic has kept everyone apart for almost nine months! Putting together a print box of images, both old and new, makes this one of those gifts that becomes a treasure. Looking through your list of past clients and new ones, a print box becomes a truly unique gift this holiday season.
Here are more ideas about adding a print box to your product line with blank mattes included in the box:
Here's my point to today's Marketing Monday post - the pandemic has created opportunities for so many of you to be leaders in your marketing. This is a holiday season where we're all looking back as well as to the future. Those memories you're capturing for clients now and from the past are more valuable than ever before!
Note: The images above are thanks to Queensberry: The Queensberry Matted Print Boxes are designed to be different. As well as the range of print options, you have over 40 cover materials to choose from. It's simple to customize the mats with the easy to use software, to suit each photograph and create unique designs. Queensberry will deliver to your studio for free, or direct to your clients with our free drop-shipping service!
For more information, just click on any of the images above.
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Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.