by Skip Cohen
"Beyond Technique" is all about stepping away from the technique of capturing images. Instead, we're sharing ideas on ways to better capture different aspects of marketing, education, diversity, giving-back, and today, communication. When Chamira Young and I relaunched this series just a few months ago, we completely underestimated its ability to create content to help expand everyone's view on different aspects of being a small-business owner.
Thanks to Platypod, the "Beyond Technique" series is back with a vengeance, relaunching last August. It's now here full time with a new episode each month!
Don Prentice is our guest, and we're diving deep into the components of mobile solutions. As a co-founder of PhotoTexting.com, you're going to find Don's experience and understanding of the ever-changing landscape of communication invaluable. The support and services PhotoTexting.com is providing are all about your strongest and best marketing tool - relationship building.
This episode is about how you communicate with your clients and how more and more people are keeping in touch today. We're talking about how to get the most out of a toll-free business number and ways you can set up to easily/automatically keep in touch with your regular and future clients. And, if you're a senior photographer, there's a complete program to build your business and increase revenue.
PhotoTexting is an SCU partner, but the conversation Chamira and I had with Don goes much deeper than just his support of the industry or SCU. This is about a better way for you to raise the bar on your marketing skills by being more responsive!
"Beyond Technique" is brought to you by...
If you haven't checked out Platypod lately, visit their website, follow their Facebook page and especially put their Instagram page on your radar. There are always new products coming, and each one is designed to help photographers and videographers expand their creativity. Platypod doesn't just manufacture some of the best-designed accessory products in imaging - they provide solutions to different challenges to help you raise the bar on the quality of your work!
Headed to PPE in New York on October 24? Stop by the Platypod booth (#173) for an introduction to Max, Ultra, the Multi-kit and the new Goosenecks. What a kick to see the creative solutions Platypod is giving photographers as they capture new angles and different perspectives in their images.
A BIG thanks to Photofocus for the platform for both Beyond Technique and Mind Your Own Business! Check out both series along with the InFocus Interview Show. You'll never be disappointed.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.