by Skip Cohen With all but one episode of "Beyond Technique," we've always had a guest. However, this time around, Chamira Young and I wanted to host a very different kind of conversation. We tried to pack as many ideas as we could in our 30-40 minute window to help you think about being proactive in your business right now. The pandemic has left us all with the look and feel of a deer caught in your headlights. But as the reality of the new norm of social distancing and anxiety sets in, too many artists have taken the directive of "shelter in place" to mean everything in their lives, including their business, marketing, and skillset. So, Chamira and I took a shot at packing in a dozen or so ideas for you to consider doing during this downtime. They're not unique, and they clearly take up time...but time is what we've all got. There's an ongoing argument between the media, the CDC, the politicians and "doom and gloomers" over whose crystal ball is more accurate in how long this is going to last. It doesn't matter; we've all got to do everything to protect ourselves and our families for an extended period of time. The silver-lining in these difficult times is there's so much you can be doing to raise the bar on your skill set, stay involved in your community, build a better blog, plan your marketing programs for when things get better, and the list goes on and on. Just remember one crucial thing - you're not alone. We're all in this together, and this has always been an industry where we watch each other's backs and share ideas. "Beyond Technique" is brought to you by...Beyond Technique brings you a different perspective each month about business, imaging and sometimes even life. It's a lot like Platypod's goal to keep giving photographers a different perspective and more creative tools to their skillset. From the Ultra and Max Platypods to great accessories like the new goosenecks and multi-accessory kit, they never slow down on developing new products. Right now the Max-Macro Bundle is one of their very best sellers and is on sale. Fine-tuning your skillset in macro and closeup photography is ideal during the downtime at home. As always a BIG thanks to Photofocus.com for sharing great content to help photographers grow their skills in technology, marketing, and business, Photofocus also hosts some of the very best podcasts in photography! They're just a click away.
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