It's Marketing Monday and I can't think of a better way to tie in what the newest member of the SCU family just launched yesterday at IUSA. Meet bella Art Prints. Their tag line says it all, "beautiful paper, beautiful photos, beautiful art."
Bella is Marathon's entry into a product line destined for greatness. They brought several thousand prints to the show complete with poster tubes. Each print was stunning and their booth was mobbed. But here's the key as a product for professional photographers. This is about giving you professional quality prints at an outrageously low price.
I can envision so many different applications...as a graduation announcement for the senior market; as a promo piece for your own seasonal events; as an announcement piece for a charity fund-raiser you might be working on; as an engagement announcement mocked up as a movie poster...and the list goes on and on. Just like so many of Marathon's products, bella is designed to help photographers with a complete new line to offer your clients.
Click on the banner above to get your first introduction to bella, but remember, this is only the beginning! There's a lot more coming.
Please keep in mind these are grab shots I did with a LUMIX GH3, handheld...The quality of these images, together with the paper selections are remarkable and definitely a product you need to know more about.
But, Marathon would have been buried in photographers even without the excitement of the new product line. For years they've set the standard for customer service and marketing support. In fact, the image below is a perfect example of the infinite combination of images, color, styles, papers and shapes they put together all year long to help photographers market only their very best!
At IUSA? Get yourself over to Marathon (Booth 928/933) and check the new products out for yourself! Not at IUSA? Talk a short walk in cyber space and visit their site and all the new products.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.