Often when I'm teaching a marketing workshop or doing a website review, the importance of accessibility comes up. It happens every time I come across one of my pet peeves on a photographer's website - the absence of a phone number. They've got everything there, EXCEPT a number for people to call. Typically that launches a rant on the importance of giving clients and more importantly, potential clients instant fulfillment in their ability to talk to you.
Many years ago we lost one of the industry's greatest managers and friends, Bruce Landau. Hearing the sad news, a number of us started chasing down people who we knew he was close to. I got to a well-respected photographer and educator on my list, but no matter where I looked I couldn't find a phone number. He'd recently moved, and there was nothing on his website. A few months later I saw him at a convention and apologized for not taking more time to find him. His answer left me speechless, "Yeah, there's no phone number because I don't want people calling me!" He honestly felt phone calls were a bother!
So, fast forward fifteen years and I'm still seeing photographers who don't have a phone number. They use a template contact form for email, but don't respond quickly. They act as if it's the customer's job to become an Internet miner and find them! And when I've confronted some of these artists, their attitude is, "If they really like my work they'll find me!"
Think about your frustration the last time you called a company and couldn't find a way to talk to a live-body! We live in an instant-fulfillment world and that old expression of "strike while the iron is hot" couldn't be more valid.
I'm very excited about a new SCU partner, PHOTOtexting, a very cool app that helps you market to and book new clients from your phone. I'm using their application myself this week at WPPI with presentation notes for attendees at two programs I'm doing in the Panasonic booth (934). Think about the Internet, social media, how we use our phones - everything is changing from how we share images to how we can more effectively communicate and market ourselves.
This post is the start of a series of marketing ideas on how to build a stronger business in 2019, and it starts with being accessible and responding quickly to customer requests. And, best of all for me - I'm excited because there's the potential to not hear excuses any longer from people who think they don't need a business phone line!
Check out everything PHOTOtexting has to offer. There are so many different applications and ways for you to build a stronger presence.
I don't want you to just survive in 2019 - let's make sure you thrive!
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