I found the video below in Dixie Dixon's "BTS" (Behind the Scenes) archives. While it's three years old, it helps make a few terrific points about the role video can play in your business today.
Dixie is best known as one of the leading fashion photographers in the industry today. It's for four primary reasons. She's made it a point to produce nothing but outstanding work. She never compromises on the quality of her images or her relationships with her clients. She's easy to work with and does a lot of listening to make sure she's meeting her client's mindset. And, last on the list, she does a great job of self-promotion.
Her behind the scenes videos started out as a way to self-promote and give potential clients the ability to see her work. However, BTS videos have now morphed into one of the products/services she provides. Many of her clients request a BTS video as part of their contracted work with Dixie.
Now, put yourself in the role of being a potential client and wander into Dixie's website. (Just click on the three-image banner above to visit Dixie's website.) Her images are outstanding, and you've got a full series of videos to watch. As a new client, she's giving you a chance to get to know her and see how she works with each video.
Technology is changing everything in the way you shoot today. For many of you, it's time to let that same technology play a bigger role in how you promote yourself as well.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.