Procrastination is not a marketing strategy!
by Skip Cohen
I've written a lot about this over the years, but it's Marketing Monday, and it's August. We're into that business stretch between back-to-school ramping up and the fall. And while technically it's still summer - it's the perfect time to be proactive with a little business analysis and thoughts about this year's holiday seasonality.
You want to be known as the photography/imaging expert in your community. What are you doing to make yourself different from your competitors? What are you doing to build relationships with your target audience to build stronger revenue this fall and then right into the holiday season?
Recently I shared a post about Christmas in July that was done by a local restaurant. Well, now's the time to demonstrate leadership in your area. Leadership opportunities abound for small-business owners these days.
It's not rocket science. You need to make an effort and get yourself out there. This is about establishing a more substantial presence in your community, and the areas above are the tip of the iceberg! But you'll never have any impact with a mañana attitude - you don't have to tackle everything, just stop procrastinating and find a place to start.
Procrastination is the bad habit of putting off until the day after tomorrow
what should have been done the day before yesterday!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.