I don't pull posts out of the SCU archives very often, but it's Marketing Monday and a perfect way to remind many of you that great marketing doesn't trump your skill set!
I wrote most of this post three years ago, I had just come back from WPPI and was surprised at the number of new photographers I met who thought they could rush the process of becoming a pro. I heard somebody comment as they were watching Michele Celentano during a live demo say, "That's easy for her to say!"
Not one of today's icons started iconically. They didn't just wake up one morning as if the Success Fairy wandered in during the night and sprinkled success dust over them and *poof* they'd made it to the top. And, if you talk to any of those people who we define as iconic, they'll tell you how they're still practicing, learning and experimenting. They never stop attending programs for the benefit of boosting their own skill set.
Don Blair at 74 was once asked, "What's the most incredible portrait you've ever done?" He immediately responded, "I don't know, I haven't made it yet!" Even then, considered one of the finest portrait artists in the industry, he was always experimenting in his search for the ultimate image.
Years ago Michele spoke at GoingPro Bootcamp, a program Scott Bourne and I put together. Her opening comments said it all, "Twenty years ago I was sitting right where you are now, wondering how long it would be before my work didn't suck!" She then proceeded to share some of the worst bridal images I've ever seen. I got her to send me a couple of them featured above.
So, for those of you trying to rush the process, and thinking success is all in how creative your marketing can be - here are three things to think about:
"Envy comes from people's ignorance of, or lack of belief in, their own gifts."
And, there's the most significant part of the problem. Many of you are so gifted, but you've spent too much time following the icons. Just for a second today look in the mirror and if you want to envy somebody, check out the face staring back at you. If you've got the passion for the craft and the desire to be a great artist, then give it the time it deserves and start believing in your own gifts. Stay focused on what's in your heart and, accept as an artist; there's no such thing as overnight success.
Most important of all, know there are a whole bunch of us out here rooting for you and believing in your goals and willing to help when you need the support.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.