Murphy's Second Law
"Murphy was an optimist!"
by Skip Cohen
It's Marketing Monday, and with IUSA kicking off at the end of the week, it's the perfect time to ensure you've got things covered when you're out of town. But we're going to go even deeper into the topic - what happens to your business when something unexpected interrupts?
Before today is over, whether you're joining so many of us in Nashville or not, set things up, so you've got coverage for your business when you're not available.
If we've learned nothing else from Covid, we all should recognize that it can strike anytime. That can be devastating for a photography business with commitments to weddings, events, and client sittings. And while every consumer understands, if there's an event you were hired to cover, then you need to find somebody to fill in.
Owning a business today is a continual fire drill. Like those fire drills, we did in school as kids, or the active shooter drills in today's schools, don't wait until you're in crisis mode to start planning what to do next. It's so easy to take the time now and have a plan in place...just in case.
And there's one more side benefit - if you're headed to IUSA for example, you can be more relaxed and enjoy the convention if you know your business is in good hands when you're gone.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.