by Skip Cohen
It's Marketing Monday, and while Spring seasonality is behind us, the potential for new business and getting back on track is still incredible. I'm hearing stories from photographers all over the country about business once again going in the direction of growth!
The pandemic took the wind out of everybody's sails, but the definition of failure is not getting back up after being knocked down. To get the attention of your target audience, you've got to make yourself stand out. It's time to get up!
Those of you who follow me regularly can guess where I'm going. Here are six areas to focus on NOW! It's the end of the first half, but there's plenty of time to make this one of your best years in business!
What are you doing to make yourself different from your competitors?
Here's the bottom line: Leadership opportunities abound for small-business owners these days. And the best thing is, it's not rocket science. You just need to make the effort and get yourself out there. This is about establishing a stronger presence in your community and the six areas above are the tip of the iceberg!
And if you're stuck for ideas - ask for help. I'm hear along with so many other people willing to give you a hand. You know how to find me!
The standard for excellence has never changed - over-deliver and exceed expectations!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.