 Even if you've only been in the photographic industry a few years, you've probably caught at least one new product launch. There's always a lot of hype from the launching company, often loaded with fluff and no substance. Well, here's a launch that's taking a new product system and matching it up with 18 of the most talented photographers in the world for a test drive and it's remarkable. Profoto's new Off Camera Flash is a complete system, designed to do exactly what they've stood behind for years, helping your raise the bar on the quality of your images. It's an amazing system with an even more amazing launch. I was over at Profoto's booth at WPPI yesterday and it was completely packed, right into the aisles, as Joe McNally finished his presentation. It stayed packed all day long, as one industry icon after another stepped onto the stage to share their experience with the new B-2 system. With each presentation they didn't just share their experience, but some great lighting tips and advice, always with the same goal, helping artists raise the bar! On SPTV.me we were able to get Anders Hedebark, CEO of Profoto World Wide and Sara Strid, Director of Marketing for the US, in for a short interview on this exciting product family. I mentioned the launch of a new product and Anders was quick to remind me they didn't just launch a new product but a complete system...And that's what I love about everything Profoto continues to bring to the industry. There's no such thing as just a product, but a complete line of line-shaping tools. If you're at WPPI and haven't been over to Profoto's booth yet, they're in the Grand Ballroom of the Conference Center. I published their speaker schedule just a couple of weeks ago. And, if you're not here with us in Vegas, then take a quick trip in cyberspace and check out the new B-2 family with a click on the link below. Even better, check out this first video in a new series of helpful lighting tips, all bringing together the members of the B-2 family, from my good buddy JP Elario! I've included it here in the post and there's a lot more coming!
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