Alumni Associations and Giving Back

by Skip Cohen

​For most of us lately, every day is the same, and today is a good example. I rarely post on Saturdays, but something came up yesterday, and it's perfect for many of you during Downtime 2020.

Looking through my emails, I read the online newsletter from my high school, Riverside H.S. in Painesville, Ohio. One of the bullet points they shared was this one:

"Instead of the Prom: In past years, the alumni association has always donated some funds to help support the RHS prom. This year, the prom is uncertain. Instead, the association is donating those funds to a project to give each graduating senior a lawn sign to celebrate his or her graduation. The signs will be handed out to the seniors as they drive through a set- up that will pass out their cap and gown for graduation. This is still in the planning stages but certainly will help the graduating seniors celebrate their success in this unusual year."

That got me thinking about things we can all do to support not only the Class of 2020 but high schools across the country. There isn't a school in America, even before the pandemic, that had all the funding they needed, especially for art programs, including photography. So, here are some ideas to consider:

• Donate gear: Most of you have cleaned out at least one area of your home, studio, or office during the last two months. How about donating equipment you no longer use to the high school? They're always short on gear, and so many of you have cameras, lenses, and lighting equipment you no longer use. Donate it to the high school and help the next generation of photographers.
• Teach a class: Online education has never been stronger. Set yourself up to teach a photography class to kids interested in expanding their skill set. 
• Photographs: The "Instead of the Prom" piece they're doing at my old high school is perfect for a photographer to step in and supply senior portraits for the signs. It's one more way to help make this year's graduating class feel special.
• Tied to Prom: One of the LUMIX Ambassadors recently wrote: "Hey, I just did an entire series of prom porch-traits for the seniors where I live. Since their prom was canceled, the Project Graduation team reached out to me about doing photos of the kids at their homes with their dresses on."
• Provide Content: If your high school has a newsletter they publish, look for opportunities to provide content. For example, I saw they were looking for stories from alumni going back to elementary schools in the area. Even though Sheila and I were never close through elementary, junior, and high school, we still met in second grade. I've got some great pictures and stories. So, I offered to write something for the January story they have schedule about our elementary school. 
• Get Involved: Even though most schools are closed, take the time now and get involved in helping with next year's yearbook. Most schools need all the help they can get, and now's the time to show your willingness to join the team and your expertise as a photographer can help make the 2021 yearbook even better.

I'll be the first to admit there's very little I've done in regards to my high school once I left Ohio so many years ago, but right now, the schools need our help. Even if you've got no connection to the community you grew up in, the one you live in now has the same needs for support.

Basketball season, spring sports, prom, graduation - all the programs that created memories for your high school days have been put on the back-burner. But you can help find ways to bring photography into the mix, and many of you have senior portraits captured long before the pandemic. Even Marathon Press has a special BOGO on grad cards.

You owe it to your community and your clients to get off the sidelines and support the schools and the Class of 2020. And if any of you are doing something special, let me know in the comment section below, and we'll add it to the list above.