All it takes is 10%

by Skip Cohen

A few years ago my wife got me into WalkTheTalk. (www.walkthetalk.com)  They’re short reads with a point, that in the past I would have misjudged, thinking there wasn’t much to get out of these little motivational books. How wrong I was!

Last night I was reading “The Power of 10%” and the subtitle says it all, How small changes can make a big difference.

Just think about the impact a 10% change would make on different aspects of your business. Most of us tend to do the same thing. We’re not moved to do anything in 10% increments. We don’t even consider a 10% discount on a sale at most retail stores and we tend to apply that same lack of enthusiasm in our “outgoing” efforts as well.

Now think about what 10% could do in your business. What if you set a goal to contact 10% more potential clients through direct mail and social media? What if next year you were going to attend 10% more workshops to improve your skill set?  How about the decision to contact 10% more businesses in your community each week in order to make sure everybody knows there’s a great photographer in town…YOU!

You don’t need to reinvent yourself and do the full home makeover to see dramatic changes in your business. Just focus on small steps, one at a time and in the process you’ll see big results.

There’s a great quote in the book from Vincent Van Gogh: Great things are not done by impulse, but by a series of small things brought together!

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