Added Value and Exceeding Client Expectations in Photography

​Years ago, back in my Polaroid days, there was a lot of excellent consumer research done on accessories for various products. The analysis showed the more accessories a company had, the more consumers liked the product. So, when Polaroid introduced the Spectra line in the 80's, it was the first instant camera with a full range of accessories. From Cokin filters to mini-albums, frames, camera bags and a wireless shutter release - the list went on and on. 

I know the connection I'm about to make might seem like a stretch, but it's really not. Think about everything you offer your clients with their images. The most common products are always albums, prints, and frames, but it's time for many of you to "accessorize" your lineup.

Meet PhotoFlashDrive and one of the most significant product lines in the industry to help you enhance not only what you sell/give your clients, but the relationships you're trying to build. And, before you roll your eyes and think I'm writing this because they're an SCU partner - I have NO vested interest in their company. However, Brian Campbell, their CEO and I have been friends for a long time, and I'm nuts about their products and the potential to help you create more business.

Let me give you a few examples of my favorites:

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​Let's assume you're a boudoir artist and just had a fantastic shoot with one of your best clients.  Picture this lockable enamel box with a selection of the prints from the shoot and a jump drive of the finished images. It's a class product or gift, depending on the relationship with the client.

Brian showed me this box at ShutterFest last year, and I love the way it elevates the presentation to the client. And, while I've suggested it for a boudoir shoot, it's perfect for virtually any application that's defined with a certain level of unique exclusivity.

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​Looking for a way to say thank you to a bridal client or a particular anniversary shoot? The embossed gift box holds a bottle, two glasses, prints and a jump drive. Again, this is about being a class act. And, if you don't want to go a full package like this, check out the two individual bottle boxes - each customized to help build your relationship with the client.

​Last on the list of my favorites is their image boxes. Designed in all shapes and sizes, it's one more great way to share images with your clients and expand your product line.

The first time I heard about the concept was twenty years ago from Bambi Cantrell. She'd take blank mattes to a wedding and have some of the guests who were closest to the bride and groom sign them. She then put the collection together, matching the mattes to the images and put them in a final presentation box.

It wasn't a replacement for the complete story in the album, but an enhancement. And, it was perfect to add a personal touch to the event.

This is all about added value, and PhotoFlashDrive carries a full line well beyond my personal favorites. Remember, this is about exceeding client expectations. Whether products like this are part of your regular offerings or a surprise thank-you to a client, they're primary ingredients to one very important goal, making yourself habit-forming.

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"Loyal customers, they don't just come back, they don't simply recommend you.
They insist that their friends do business with you!"
Chip Bell

​PhotoFlashDrive just launched their new website this week, and it's loaded with ideas to help you create added value, enhance your products/services and turn yourself into a legend with your clients.  Click on any of the product shots above to link to their new website. Check it out before February 12 and take advantage of their 35% savings during their new website celebration.