If you want to go fast, go alone, if you want to go far, go together. African Proverb ![]() by Skip Cohen Over the years, I've written and talked a lot about establishing a networking luncheon meeting in your community. It's the perfect way to build relationships with other vendors and, in turn, create more business. This is relationship building at its very best. Let's use a wedding photographer as an example, simply because it's so easy to understand the other vendors.
All of you have the same target audience: bridal clients. Getting to know each other and building relationships is vital to building your brand and, in turn, a more robust business. Speaking of relationship-building - pick up a copy of Scott Stratten's book Unmarketing. It's an easy read and outstanding for planting the seeds of ideas to help you build a stronger business. The subtitle says it all... "Stop Marketing, Start Engaging." Nothing will help build a stronger business better than relationship building. And as I've written in the past, partnerships also reduce your cost and expand your reach. A networking luncheon, pulled together by you, supports the leadership position you want to establish and is almost unlimited in the potential for new ideas to work together in your community. Happy Hump Day!
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