"You've got to learn your instrument. Then, you practice, practice, practice, practice.
And then, when you finally get up there on the bandstand,
forget all that and just wail."
With the year fast coming to a close and a new year about to kick off, it's the perfect time to talk about your skill set. I've written a dozen or more posts about making sure you understand your gear, technique and your clients. While a few photographers have suggested you can "fake it 'till you make it", I don't buy it.
Social media has made the world a very tiny place. One unhappy customer has the ability today to influence thousands of other people. In fact, I found an interesting article written last year on McBee Strategic that helps make the point.
Today, there are roughly one billion active Facebook users, 343 million Google+ users, 200 million LinkedIn users and 500 million Twitter users. Now, let’s change the word “users” to “influencers.” That’s more than a billion influencers who have the power to help or harm your business goals.
WHAT THIS MEANS TO YOU
Estimated statistics show that on average, an individual posts 36 Facebook posts per month, which is broadcasted to their roughly 130 connections. Thanks to ample social sharing tools, each time that person publishes an opinion they have the potential to reach not only their own connections, but friends of friends, and friends of friends of friends, and so on.
So, this is just a short post, no, a plea - learn all the rules of photography and then let creativity "wail", as Charlie Parker suggests and break any rule you want. But, without knowing and understanding photography, most of your marketing efforts are going to be a waste of time!
Be consistent in the quality of the products you deliver, exceed client expectations and just keep making yourself habit-forming. Build a reputation on being great to work with and visiting to your website an experience.
And remember, as the authors wrote in the McBee article...
Did you use your influence today? Every second there are 650,000 Facebook shares, 100,000 tweets, and 48 hours of video uploaded to YouTube.
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Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.