Last week for our trip to Cleveland, Frontier seemed to have the best deal out there. However, here's the first lesson for other businesses - Don't surprise your clients when it comes to add-on costs.
After paying for everything; Southwest would have been the same or cheaper and more reliable. So, here’s the lesson – when you put together your promotions:
Make sure the value is clear to your target audience. Have components with true value and don’t create any surprises when it comes to the final cost for whatever you’re promoting.
Have somebody else read the copy for your promotion before you go public. I’m sure some of this was explained on the front end by Frontier, but we both missed it.
If somebody does miss the "fine print" do your best to work with them, unlike the gate agent from Frontier. Most people are honest. Try and find a compromise position on issues they missed or just don't understand.
At this point, Sheila and I have a goal to simply not fly Frontier again. The last thing you want is to have any client feel the same way about your services and images. The goal for every business owner is to always exceed client expectations. Your goal is to create an incredible experience that brings them back to you for more images, over and over again!
10/2/2015 10:01:04 am
You are so right. We recently flew (economy) to Europe on Virgin Atlantic. What an amazing example of how to run an upscale business. From handing out bottled water, sleep masks and toothbrushes before takeoff, to free drinks, good food, and the positive upbeat attitude and sharp uniforms of all flight attendants, the flight wasoutstanding. Other airlines may get you there, but the EXPERIENCE of Virgin is so worth the money. Great lesson for photographers too.
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