Last week for our trip to Cleveland, Frontier seemed to have the best deal out there. However, here's the first lesson for other businesses - Don't surprise your clients when it comes to add-on costs.
After paying for everything; Southwest would have been the same or cheaper and more reliable. So, here’s the lesson – when you put together your promotions:
Make sure the value is clear to your target audience. Have components with true value and don’t create any surprises when it comes to the final cost for whatever you’re promoting.
Have somebody else read the copy for your promotion before you go public. I’m sure some of this was explained on the front end by Frontier, but we both missed it.
If somebody does miss the "fine print" do your best to work with them, unlike the gate agent from Frontier. Most people are honest. Try and find a compromise position on issues they missed or just don't understand.
At this point, Sheila and I have a goal to simply not fly Frontier again. The last thing you want is to have any client feel the same way about your services and images. The goal for every business owner is to always exceed client expectations. Your goal is to create an incredible experience that brings them back to you for more images, over and over again!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.