A Hump Day Thought - All You Need is One Idea...

by Skip Cohen
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Hump Day thoughts are short ideas to help raise the bar on your success, especially during this upcoming holiday season.

Most of you, at one time or another, have been involved in a brainstorming exercise. Most often for me, it happened in marketing meetings in my Polaroid days and later at Hasselblad USA. The whole idea is based on a small group of people doing a brain dump of ideas/solutions related to some aspect of business. 

There were no rules - just talking slow enough for somebody to write down the ideas - back then on a whiteboard. There was no such thing as a bad idea. The fun began once the ideas were compiled - how to enhance, combine, or boil them down into an actionable program.

Here's my point - if you're stuck for promotional ideas for this holiday season or ways to kick off the new year, take the time and start writing down ideas. Don't think anything through initially - just write them down. Give yourself an hour or two in an environment without interruptions. 

And if you need a little help, bring in a family member, associate, or friend who knows a little about your business. You might be surprised by what comes out of a bit of brainstorming! All it takes is one idea to grow into something to impact your business.

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Two heads are definitely better than one and by brainstorming as a team and sourcing ideas from each other,
you have a better chance of coming up with a strategy
that will allow your business to overcome a setback or challenge.
Richard Branson