A Game-Changer in a Telephoto Lens

Captured by Lisa Langell

by Skip Cohen

Whether you're an outdoor/wildlife artist or not, there's a lot to learn from Tamron's videos. To start, they're making some of the finest glass in imaging, and their new 50-400 is pretty outstanding - a "next-level ultra-telephoto zoom." But technology is only part of the story. When you visit the product page, Tamron's sharing images from well-respected photographers to help demonstrate the versatility of the lens. I grabbed three of my favorites to share in today's post.

I also like how they share the exposure triad, the focal length, and the gear used. They're not just announcing a new lens but adding an educational element about the image itself.

Now take things a step further and pay attention to how they tell the story of the new lens in the one-minute video below. Forget that it's a lens and take the same storyboard and apply it to how you might tell your own story in a marketing video about who you are and the services you offer. 

Regardless of what you shoot with, check out Tamron's YouTube page - it's loaded with great videos and elements to help you raise the bar on your skill set. There are 390 videos currently in the collection, with almost 26,000 subscribers...and it's just a click away.

Captured by Takahiro Bessho 

Captured by Masaki Kadono