Captured by Lisa Langell
by Skip Cohen
Whether you're an outdoor/wildlife artist or not, there's a lot to learn from Tamron's videos. To start, they're making some of the finest glass in imaging, and their new 50-400 is pretty outstanding - a "next-level ultra-telephoto zoom." But technology is only part of the story. When you visit the product page, Tamron's sharing images from well-respected photographers to help demonstrate the versatility of the lens. I grabbed three of my favorites to share in today's post.
I also like how they share the exposure triad, the focal length, and the gear used. They're not just announcing a new lens but adding an educational element about the image itself.
Now take things a step further and pay attention to how they tell the story of the new lens in the one-minute video below. Forget that it's a lens and take the same storyboard and apply it to how you might tell your own story in a marketing video about who you are and the services you offer.
Regardless of what you shoot with, check out Tamron's YouTube page - it's loaded with great videos and elements to help you raise the bar on your skill set. There are 390 videos currently in the collection, with almost 26,000 subscribers...and it's just a click away.
Captured by Takahiro Bessho
Captured by Masaki Kadono
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.