My apologies if this sounds like an infomercial, but two weeks ago SmugMug announced the launch of a new project, SmugMug Films. Their tag line is "Inspire, Celebrate, Share" and that's exactly what they're doing. As promised their first video launched on January 13 and it's outstanding.
This has absolutely nothing to do with SmugMug's product line, but an indulgence in their passion for the craft. The plan currently is to release a new video every two weeks and after the first one with Benjamin Von Wong, I couldn't be more excited to see the next film in the series.
But there's a side bar I mention in the new podcast today with Chris MacAskill, CEO of SmugMug and Anton Lorimer, director and producer of SmugMug Films. The profile of the artist in each short film is the inspiration, but pay attention to the way Anton tells the story.
We're on the dawn of some incredible technology and whether you call it mixed media, fusion or hybrid makes no difference. Each of you have the ability to offer your clients something new. But, telling a story in video is completely different from still images and you're going to need to know how to do it right if you're going to grow your business.
Watch the introduction video about the series and then the first release, Ben Von Wong's profile. How would you tell your story? How would you tell the story of a client, be it a wedding or a day in the life shoot of a family? Could you tell any story in under two minutes?
If what Einstein said is true, then consider this first film in the series a preview of what's coming. We're in for one incredible ride!
“Imagination is everything. It is the preview of life's coming attractions.”
Photo credit: screen captures from SmugMug Film's Introduction video
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Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.