I have a subscription to a magazine called Bottom Line. Reading it the other night there was an article for small business owners by Dan Sullivan of StrategicCoach.com. He had a terrific list of ideas to help grow your business. One that hit home, after talking with so many of you over the years, was under the subtitle of "Manager Your Calendar Like An Entertainer".
He broke it out with the need to schedule your days into one of three categories...
Free Days: Days that are totally free...zero business on these days. No email, business calls and no guilt. As he wrote:
"You're not slaking off - you're giving your mind the downtime it requires."
Preparation Days: He called them "Buffer Days" and they were for meetings, organizing various projects and essentially the behind the scenes stuff you need to run a business.
Focus Days: These are the days that are all about performance and focus exclusively on what makes money! All distractions are put aside - no interruptions, just concentration on things you need to do to earn a living.
A few of you are already rolling eyes thinking this is just too simplistic, but the more I think about it, the more I love the concept. In trying to write yesterday's post, I took three phone calls, answered a couple of emails and had at least two IM conversations with photographers on Facebook. We all pride ourselves on multitasking, but we really are becoming masters of mediocrity! So, the concept of dedicating yourself to a schedule, but still allowing ample time to slow down now and relax makes so much sense.
It's a great topic to think about over this long weekend! I'll let you know how it's working out as soon as I'm finished with some scheduled "almost" free days over this holiday weekend!
8/31/2014 03:32:05 pm
Simple or not it's really quite brilliant. Pulling it off however is the hard part. I've always scheduled 2 days a week for me. Just me. No business. That part was easy. But scheduling the other days for specific business responsibilities as a photogrpaher is hard. I've never been able to pick just 2-3 days to just photograph. And a day to process and a day to market and a day to return calls, emails &fb messages. As you can see breaking it down into specific tasks even appears to require more days in a week than is available. I'd love to someone written schedule that attempts tonimplement this thought process. I think it could be really helpful.
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