Here's the scenario - a few months ago you started to think about your marketing plans for the Spring and your head was full of great ideas. There was no rush - you had plenty of time. Well, here we are coming up on April, and you're still procrastinating, and not sure about what you want to do. It's time to start turning those ideas into reality!
So, the time to do something is NOW! Here are some ideas to hopefully light a fire under you and get a few things going before you fall victim to a you-snooze-you-loose scenario! And remember, nothing has to be forever, but at least if you have a foundation for some marketing programs you've got something to build on.
To start, women make 98% of the purchase decisions when it comes to hiring a professional photographer, (wedding and portrait categories). The time to plant the seeds for a family portrait, updated portraits of the kids or a kid's on location/day-in-the-life session is now, just ahead of Spring seasonality.
Think about it, Spring brings a complete change in everybody's attitude, especially if you live in a colder climate and are tired of being hammered by "Old Man Winter"! Plus, May and June bring us Mother's Day, prom season, graduations and Father's Day - all opportunities for you to promote family portraiture and your storytelling ability.
With Mom making the purchase decision, how are you going to reach her? There's no one perfect vehicle - You have to weave a web around her and get your name out there in several places at the same time:
The window of opportunity is still wide open, but it's closing fast. Don't go into the busy season without a plan and there's still time! A well-executed promotion can put you and your business on the map, but the most critical key ingredient in getting programs launched is YOU!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.