By Scott Bourne
Photographic clients buy photographs because:
1. It makes the buyer feel generous - supporting artists does that for us.
2. It makes the buyer feel smart - art is smart or so they say.
3. It makes the buyer feel like part of the creative process.
4. It is so useful there is no choice (such as wedding photo).
5. It benefits the buyer financially (because as a professional photographer you gave them an incentive to recommend you to friends.)
6. It makes the buyer feel happy.
7. The photographer is a very nice person and hard not to cheer for.
8. The work is better than anything else out there.
9. The work establishes an emotional connection.
10. The work tells a story that's important to the buyer.
11. The buyer wants to show off and having something pretty from a professional photographer to hang on the wall makes that possible.
12. The buyer is in awe of the photographer, the photo and the creative process and wants to share that with others.
ClickCon was AMAZING!
It's rare that a first year conference has the power that ClickCon brought to the industry last week. Great speakers, a busy trade show and 1300 attendees loaded with a passion to learn and grow. Put the show on your radar so you know the dates for 2020 when they're announced!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.