Time for You to Meet the SP 70-200mm G2 Lens

The Tamron Theater

"All of us tend to think of Tamron as a great manufacturer of optics. Let's face it, they make GREAT glass, but there's another aspect to Tamron's incredible presence in the industry. They believe in education and support for photographers who are working professionals, aspiring pros and serious hobbyists. They're all about helping you with the quality of every image you capture, from their workshops and Tailgate Tour to tech support online, Customer Service and all of their educational material.

In the Tamron Theater we're sharing videos, podcasts, guest posts and images from some of the very best artists in the world.

Welcome to the Tamron Theater!"

Skip Cohen

Time for You to Meet the SP 70-200mm G2 Lens

6/12/2017

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Click for the upcoming schedule of events

Every now and then there's a tech video that just draws me into the story of the product. While I know this might seem like an infomercial, take three minutes and watch the way Tamron tells the story of this remarkable piece of glass. Then click on any image to connect to the product page for the SP 70-200mm F/2.8 Di VC USD G2 lens and enjoy images from four different artists, Ian Plant, Noboru Sonehara, Phillip Ruopp and Thomas Kettner

If Tamron just gave you the product spec sheet to review you'd be bored and never pay attention to the key features of this lens. Instead they've combined great images, a hands-on experience with a great artist and technology to help you understand this is no ordinary zoom.

Now, think about how you'd tell the story about your business. I know, this is a product and your business is a service - but there's so much we can learn from some of the great content producers out there, like the team at Tamron who produced this video. As you shared images demonstrating your passion for the craft what would be the key bullet points making your business different from your competitors?

Tamron is making some of the finest optics in the world and they're dedicated to helping you build a stronger business and skill set. Check out the schedule for the "Keep on Clicking Tour" - the tech team is on the road all summer long!