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The Tamron Theater

"All of us tend to think of Tamron as a great manufacturer of optics. Let's face it, they make GREAT glass, but there's another aspect to Tamron's incredible presence in the industry. They believe in education and support for photographers who are working professionals, aspiring pros and serious hobbyists. They're all about helping you with the quality of every image you capture, from their workshops and Tailgate Tour to tech support online, Customer Service and all of their educational material.

In the Tamron Theater we're sharing videos, podcasts, guest posts and images from some of the very best artists in the world. 

Welcome to the Tamron Theater!"


Skip Cohen
Visit Tamron USA

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10/11/2017

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Every month Tamron sends out their free newsletter, and it's always loaded with great content. It's also a link to some terrific stories, images, and information. I pulled two of my favorites from the October edition but then wanted to share their "Lens of the Month" spotlight feature too.

Note: My first apartment was in Boston and my career in photography started at Polaroid, then having a worldwide employee population of over 20,000. That first apartment was just a few blocks from where Erica Robinson shares images captured with Tamron's SP 24-70mm G2 lens. So, I couldn't share this post without including her images of one of my most favorite cities!

What I love most about so much of Tamron's content is their ability to give your useful information, regardless of what you're currently shooting with. They're always focused on introducing you to great artists and ideas to help you raise the bar on your images.

If you're not currently on their newsletter subscriber list, signing up is just a click away!
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Lens of the Month: Erica Robinson and the SP 24-70 G2 (A032) lens.

by Jenn Gidman
Images copyright Erica Robinson

Erica Robinson, who has long documented her hometown of Boston with her camera, recently put the new Tamron SP 24-70mm F/2.8 Di VC USD G2 lens to the test there.

"As photographers, we talk about how we see things, and I see things differently than others," she says. "Knowing Boston as well as I do, I wanted to put this lens through its paces in capturing the unique details my city has to offer. The 24-70 G2 was ideal for this test drive. It's the perfect focal-length range for someone who just purchased their first full-frame camera, as it offers a bit more of what we see as far as the wide angle, in terms of our natural field of view. And, of course, it offers a maximum F/2.8 aperture and the Vibration Compensation (VC) feature, which allows me to handhold and still achieve sharp images even at dusk and at night, which is when I love to wander around the city."

Erica explains how she used the 24-70 G2 for her promenade around Beantown:
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The Freedom Trail: 24mm, F/2.8, 1/13th sec., ISO 320
The Freedom Trail is one of Boston's most famous attractions. It's a 2.5-mile path that winds around the city, past 16 sites that played an important part in the city's history, from churches and meetinghouses to burial grounds and museums. I took this photo of a section of the trail on the other side of the State House, near where Faneuil Hall and Quincy Market are.

I wanted to give the trail particular focus in my frame exactly because it's so important to Boston's history. Although people are always following the trail, they often simply walk over it and don't really pay attention to what it looks like. To get the unusual perspective I wanted on this well-known landmark, I got down low—not fully lying on the ground, but pretty close. The 24-70 G2 allowed me to selectively focus on the part of the path in the foreground before softly blurring into the background, where those colorful lights appear.
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State House street scene: 24mm, F/2.8, 1 second, 100 ISO
One of the sights along the Freedom Trail is the Old State House, built in 1713 and once at the center of the events that spurred the American Revolution. I decided to create a time-lapse video here, shooting over a period of two hours and 40 minutes. I shot one frame every minute for the duration, then combined those frames later on.

However, when I was going through the images afterward, I spotted multiple still frames that could stand on their own as individual images. This one especially stood out. I'd really wanted to make sure the State House was the focal point, so I kept it low, as well as made sure the leading lines of the street and the car lights headed straight in that direction and drew the viewer into the State House as the focus.
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Manhole cover: 50mm, F/2.8, 1/5th sec., ISO 320
One of the things I like to do most in my hometown is find and showcase details that other people may never notice. That's why I decided to highlight this manhole cover—it's a definite urban detail, but also place-specific in that it has "Boston" imprinted right across the front.

The illumination was coming from the top right, from a streetlight, but I had to position myself a little further back and zoom in to be at 50mm and make sure my shadow was out of the image. I wanted to create the photo so that the light was warmer on one side and darker on the other, where it would fall into itself and not be all one tone. Using the 24-70 G2, I was able to shoot at the shutter speed I wanted, handheld, because the Vibration Compensation kept everything stabilized for me and ensured the image came out sharp.
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Tavern: 24mm, F/2.8, 1/20th sec., ISO 1600
The Bell in Hand Tavern is one of America's oldest watering holes. It was established around 1795, and for more than 200 years since, imbibers have come to partake in its offerings. It helps that it boasts a very cool structure and is surrounded by cobblestone and brick—it has so much to offer as an authentic representation of "old Boston."

I used the lens here at the 24mm end so I could capture as much of the scene as possible. I also wanted to capture people in the image, first because that's such a big part of its overall vibe. But it's also because when you see destination shots, it's sometimes hard to tell exactly how big a structure or building is. Adding something we have a value for in our head—whether it's a car, dog, or person—can help add a sense of scale and place, especially for a viewer who's never seen that scene in person.

Click for more info on the Tamron SP 24-70mm F/2.8 VC G2 or check out the entire Tamron product line here.
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David Akoubian Joins the "Boyz" in Apalachicola

10/3/2017

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Ken and André are back on the road meeting up with special guest, Tamron Image Master David Akoubian. David's no stranger to SCU, and just a few months ago joined me on one of our most popular "Why?" episodes to date.

They're in Apalachicola, a small Florida fishing town on the Gulf of Mexico. It's known for its seafood, wildlife and as you'll see in the video, one opportunity after another for beautiful photographs.  They're shooting with Tamron's new SP 150-600mm G2 lens, and the results are stunning.

Ken made a comment I appreciate, and have been fortunate to experience with so many of the industry's leading artists:

                       "It's always great going out with a pro in a new area, especially when it's in their wheelhouse!"

As much as this video gives you a chance to see the SP150-600mm zoom in action, I love the opportunity it gives everybody to get to know David Akoubian. He's a talented artist with an incredible passion for the craft. He shares a lot of great insight into the area and the people of Apalachicola.

If you haven't checked out Tamron's complete lens line, it's time to visit a Tamron dealer. Just click on the SP150-600mm lens below. Tamron's not only a leader in manufacturing outstanding optics; but they're also leading the way in education and programming to help you raise the bar on the quality of your images.
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Click to find your local Tamron dealer
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