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The Tamron Theater

"All of us tend to think of Tamron as a great manufacturer of optics. Let's face it, they make GREAT glass, but there's another aspect to Tamron's incredible presence in the industry. They believe in education and support for photographers who are working professionals, aspiring pros and serious hobbyists. They're all about helping you with the quality of every image you capture, from their workshops and Tailgate Tour to tech support online, Customer Service and all of their educational material.

In the Tamron Theater we're sharing videos, podcasts, guest posts and images from some of the very best artists in the world. 

Welcome to the Tamron Theater!"


Skip Cohen
Visit Tamron USA

The Inspiration Behind the Images with Jonathan Thorpe

11/23/2016

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I love this just recently released video with Jonathan Thorpe. He's a Tamron Image Master and one of the most creative artists in professional photography today. Jonathan has been in the spotlight on several past blog posts. He's a master storyteller, creating images that tell an entire story with just one shot. A statement he makes in the video below, really describes his incredible creative style...

"I try to really set up scenes that are very deliberately lit and deliberately go out of their way to tell a very visually compelling story. When the viewer sees one of my photos that story just kind of forms in their head."
Jonathan, together with Tamron, pack in so much great content in this short video. I especially like his explanation of the image above from his holiday series, Valentine's Day. It's one of my favorite images and I've shared it in a past post.
 
Tamron is so much more than just a manufacturer of outstanding lenses. They believe in education and never stop helping photographers raise the bar on the quality of their images and techniques. 

Right now there are some outstanding rebates on Tamron lenses. Just click on the banner below for more information.
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Tamron's Night Skies Photography Workshops - What a kick!

11/16/2016

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Photo workshop participants shoot the dramatic skies developing over a geyser in Yellowstone. Photo by Carly Everett
Intro by Skip Cohen

Just because the year is winding down, doesn't mean Tamron USA is slowing down. In fact, the two "Night Skies" workshops still to go for this year are in two of my most favorite locations. Just click on either thumbnail below to register.


Each Workshop Includes
  • Hands-on, in-the-field instruction
  • Two-hour pre-shoot seminar plus one-hour closing seminar with a focus on sense of place, composition, light, post processing
  • Multiple shoot locations: sunset, two-three night skies, and sunrise
  • Full line of Tamron lenses for use throughout the workshop
  • Special participant lodging packages and rates
  • Dinner, snacks, and breakfast

Besides the opportunity to spend time in two of the most beautiful locations in the United States, there are two other benefits of this program I love. First, is your chance to expand your network and get to know some very talented artists and educators. The Tamron tech team is one of the most talented groups in photography.  Second, each program give you a chance to test drive some of the finest optics in the industry. The Tamron team brings along their full line of lenses for the participants to use at each workshop.

I know it's a busy time of year for everybody, but this is an amazing opportunity, especially if you're anywhere within a reasonable driving distance.

Stay on top of all of Tamron's special programs, rebates and the latest announcements by subscribing to their free newsletter.

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Becoming a Better Professional Photographer

11/1/2016

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by Skip Cohen
 
Over the last few years there's been a massive increase in the number of artists stepping into the professional photography space, and calling themselves "professional."  There are a lot of different aspects to being a professional photographer beyond business cards and a billing system. I've written a lot about trust, client relationships and customer service, but this morning it's about your skill set and your gear.

You've got to have the skill set to deliver what you promise and meet your client's expectations. That means getting great results no matter what Mother Nature throws your way. Whether outside or inside, you need to be able to control the environment and capture outstanding images. You need to understand lighting, posing, composition and exposure along with every aspect of your gear.

As a wedding photographer, for example, you're on location and need depth in your lens selection to deal with the environment. David Ziser does an excellent presentation called "Big Church, Little Church." By changing focal lengths, depending on the area he has to shoot in, he's able to maintain stunning bridal portraits and totally control his environment. He's always ready for whatever challenge comes his way.

One other aspect, so important to being a professional is having depth in your gear. That means backup equipment, so if something unexpected happens, you're ready. I'm always amazed at a photographer who takes on an assignment with one camera body, lens and flash.

Remember Murphy's Law: If anything can go wrong, it will. Then remember Murphy's Second Law: Murphy was an optimist!
 
Those aspects of defining yourself as a pro mean you need to know what you're doing in ANY situation. That's a key to what I love about what Tamron has been doing for the past few years. Their crew of outstanding tech reps are on the road all year long teaching and helping photographers become stronger in so many different categories.

In November the Mobile Learning Center is on the road hitting three key topics in Dallas and Arlington, Texas, Las Vegas and Riverside, California. They're focusing on three primary topics, Travel and Nature Techniques, The Art of Macro and Lighting Like a Pro. Regardless of your specialty, there are aspects of each to help you raise the bar on your skill set. Plus, at every program, they're available to help answer your questions on other challenges. There's also an opportunity for you to check out both the new and the tried and true lenses in Tamron's product line.

Tamron's crew is there to help you become a stronger artist. Check out the schedule for the Mobile Learning Center with a click on the van up top. Check out their YouTube archives for great technique and a better understanding of how to create "wow" images. (A "wow" image is one that's so good, you'd only need to show that one image to get hired!" Visit Tamron at any of the upcoming conventions you're headed to in the new year. The Tamron team needs to be in your network.

Last on the list, Tamron's engineering team never slows down. They keep introducing new and outstanding optics and the best way to check out Tamron's quality for yourself is to visit a Tamron dealer. Just click on the link below.

Remember, you've chosen to be in a word-of-mouth profession. Any moron can get their first customer. The key is to get your second, third and fourth clients and have all of them telling their friends. If you miss the mark and they're unhappy, especially when you're just starting out, you'll spend more time hiding from disappointed clients than building your business!

You need to build your reputation on a solid foundation of technique and understanding how capture stunning images. Best of all the Tamron team is there to help!

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