Tamron Knocks it "Out of the Park"---AGAIN!

Two of Erik Valind's images with the two new SP lenses introduced last September. Click on either image to read the post and hear his comments.

Intro by Skip Cohen

At the end of August last year Tamron introduced two new lenses that set an unbeatable standard for quality optics. I shared a post at the time which included a short sound byte with Erik Valind. Well, this week Tamron does it again with three stellar announcements. 

But don't take my word for it. Visit your Tamron dealer and check these new products out for yourself, along with the SP35mm and SP45mm introduced last year. Just click on the tab below to find a Tamron dealer nearest you.

Find a Tamron Dealer

Click on the banner above to read more about this new lens!

THE WORLD'S FIRST[1] 85MM F/1.8 LENS WITH
VC FOR FULL-FRAME DSLR CAMERAS


Announcing the launch of the SP 85mm F/1.8 Di VC USD (Model F016), the world's first*1 fast-aperture lens with VC (Vibration Compensation). Tamron's acclaimed VC makes it possible to take handheld photographs in dim light or at night. The 85mm SP lens uses LD (Low Dispersion) and XLD (Extra Low Dispersion) glass elements in the optical design to minimize color fringing and to achieve sharp and clear image quality with high-fidelity color. ​

​Pricing and delivery dates to be announced shortly.

[1] Among 85mm F/1.8 interchangeable lenses for full-frame DSLR cameras (as of February 21; Tamron). 

---

Click on the banner above to read more about this new lens.

TAMRON 90MM MACRO LENS: REBIRTH OF A CLASSIC
WITH A LEGACY OF SUPERIOR OPTICAL PERFORMANCE

The new 90mm macro has been enhanced with advanced features and builds upon a legacy of superior optical performance. XY-Shift compensation has been newly added to reinforce VC functionality, further improving image stabilization from infinity to macro. Advancements in USD control software have also increased AF focusing speed, and optimally fine-tuned for various framing conditions. In addition, a high standard of Moisture-Proof and Dust-Resistant Construction has been added to prevent intrusion of dust or moisture, and a highly durable Fluorine Coating has been applied to the top element surface to prevent condensation and repel smudge-causing substances.

The lens will be on sale in the U.S. starting on February 25, 2016 in Canon and Nikon mounts (the Sony[1] mount to be launched at a later date) at an approximate price of $649.

---

LAUNCHING AN ACCESSORY THAT ENABLES FIRMWARE UPDATES AND CUSTOMIZED SETUPS FOR SELECTED LENSES

​​For the first time, customers can update firmware in selected Tamron lenses and customize various lens functions to meet their needs simply by attaching a Tamron TAP-in Console™ and running the Tamron TAP-in Utility software on their PC or Mac. Previously, firmware updates could be performed only at a Tamron Customer Service Center. Using the new accessory and an internet connection, customers can access a dedicated website and update firmware themselves anytime, anywhere. In addition, selected lenses can be customized by changing various settings (described below) to match the customer's preferences based on how they like to use the lens, making it even more versatile and user-friendly.

The TAP-in Console™ is expected to be available in March. The price will be announced shortly.
​

---