Sometimes the Power of a Photograph is ALL in the Detail!

Focal Length: 552mm Exposure F6.3 1/2000 sec ISO 200

by Skip Cohen
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With so many years in the photographic industry, you can imagine how many images I've seen. Now and then there's one that grabs me and makes me want to see more. It's that special habit-forming ingredient of an artist's work that draws me in to look at more photographs.

I was wandering through Tamron USA's website this morning, and the dynamics of the image above grabbed me. It was all in the detail. Well, that image pulled me into seeing more. Then I took a step back to look at the way Tamron has featured four of its lenses as a lead-in to their website.

With the SP 150-600mm lens, they start the series with a lion shot. It's a great image, but even more impressive to me was the way they shared pictures of people under the sports category.  They took it one step further and gave me four artists to choose from. A click on the drop-down box and I was introduced to three more photographers.

Scrolling down the page, I was able to review every aspect of this remarkable lens! All the specs are easily viewed along with opportunities to "meet" other photographers, including an outstanding profile video featuring Kristofer Rowe.

Do yourself a favor - whether you're in the market for a new lens or not, just click on the banner below and take a scroll through Tamron's website. They're sharing one of the most detailed online experiences I've seen, as they take us through what's become some of the finest imaging optics in the world. And, at the same time, you're going to meet some remarkable artists whose work needs to be on your radar!

At a time where so many companies tease us with the "short story" - Tamron is going the other direction and giving us ALL the information.  They've made the experience educational, convenient and fun! Remember "fun?" These days it's one of those words too often lost in tedious detail when you're wandering through a manufacturer's website, but NOT Tamron! They're manufacturing some amazing optics, but also focused on education and sharing the story of each "member" of their optical family. 

​What a kick! This is great stuff!

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