In the News: NEW from Tamron

Intro by Skip Cohen

Literally just being announced at 6:30 PM EST today are two new lenses from Tamron. Here's the introduction to both products from the TamronUSA press release. I'll share the product highlights for both tomorrow. I was excited to get the information out as quickly as possible and there's too much information to share in just a blog post.

Meanwhile, if you're at WPPI visit the Tamron booth and check out the new lenses together with their complete product line. They're responsible for some of the finest glass in imaging, but don't take my word for it, swing by booth 327! Here's your chance to not only check out some great lenses, but meet one of the most diverse tech teams in professional photography!

TAMRON INTRODUCES ULTRA-WIDEANGLE ZOOM
WITH VIBRATION COMPENSATION

February 6, 2017, Commack, NY- Tamron, a leading manufacturer of optics for diverse applications, announces the launch of 10-24mm F/3.5-4.5 Di II VC HLD (Model B023), a new ultra-wideangle zoom lens for APS-C DSLR cameras. The lens is expected to be available in the U.S. this Spring at $499.
 
Model B023 is a wideangle zoom lens that covers an exceptionally large range-the largest focal length range in its class[1] (35mm equivalent is 16mm to 37mm). The lens is ideal for street photography, landscapes, group photos and casual everyday scenes. In 2008, Tamron launched the SP AF 10-24mm F/3.5-4.5 Di II LD Aspherical [IF] (Model B001) that provided an unprecedented focal length range in its class.

Building on that lens's popularity, the successor Model B023 has improved optical performance and new features. It embodies Tamron's most advanced technologies, including the VC (Vibration Compensation) system, Moisture-Resistant Construction and Fluorine Coating, and the first implementation of Tamron's new HLD (High/Low torque modulated Drive). Additionally, the Model B023 has a refreshing new design derived from the design of the new product lineup in the SP series.

[1] Among ultra-wideangle zoom lenses for APS-C DSLR cameras (As of January, 2017; Tamron)

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TAMRON REDEFINES THE FAST TELEPHOTO ZOOM CATEGORY
WITH THE INTRODUCTION OF THE NEXT GENERATION
70-200MM F/2.8 ZOOM

February 6, 2017, Commack, NY- Tamron, a leading manufacturer of optics for diverse applications, announces the launch of SP 70-200mm F/2.8 Di VC USD G2 (Model A025), a new telephoto zoom lens product for full-frame and APS-C DSLR cameras. Model A025 was developed by substantially enhancing the features of its predecessor. These include a thorough review of the optical, mechanical and electronic designs to increase autofocus speed and precision, reinforce VC (Vibration Compensation) functions and to shorten the MOD.

New features include eBAND Coating, Moisture-Proof and Dust-Resistant Construction, Fluorine Coating and compatibility with teleconverters. The lens design features a metal-based barrel for improved handling and ease-of-use. The result of this dramatic evolution is Model A025, a high-speed telephoto lens that widens the scope of expression for photography in a broad range of genres, such as portraits, landscapes, sports and photojournalism. The lens is expected to be available in the U.S. in March at $1299.