Mike Allebach takes the B2 System to Prison

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Mike Allebach takes the B2 System to Prison

3/16/2015

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It's funny how I consider Mike Allebach a buddy, and yet we've barely had time to ever have a conversation. It started with a guest post from Mike early last year and since then our paths have crossed at conventions and through a few mutual friends. That's the fun of this industry, because I can be president of his fan club, even if I've barely had direct time with him.

Just before WPPI I shared a post and video he did about Jaleel King. It was so well done and gave me a chance to connect you to both artist's websites and more of their work.

At WPPI, Mike was part of the team of 18 artists to help Profoto launch its new lighting system, the B2 Off Camera Flash. This group represents some of the finest photographers in the world and I want to kick off this week with Mike's video.

Typical of Mike, his video takes the photographic experience one step beyond the incredible technology that went into the development of the B2 system. Mike not only demonstrated why he loves the B2 and its capabilities, but tied in an important aspect of being a photographer...

"I believe that photos have the power to heal. I've personally experienced how photo shoots with cancer survivors can change their outlook."

Mike needs to be on your radar. Check out his website , his blog and his business site, Brandsmash. He's not only a great photographer/artist, but the guy can write and Brandsmash offers some outstanding help for photographers to build a stronger business and you guessed it, brand!