Intro by Skip Cohen

Jared Platt recorded sixteen videos in his series, "What's the Difference?" for Profoto last year. This is the last one in the series, putting all sixteen within easy reach here in the Profoto Showcase. In this clip Jared is shooting under the noon day sun. The lighting couldn't get much harsher, but as he does with every video - he's sharing a lot of outstanding content to help you through lighting challenges.

Profoto's Off-Camera Flash System, with the B1's and B2's, has carved out their own piece of imaging history, allowing photographers to literally shoot just about everywhere without restrictions. If you haven't checked them out for yourself, it's time to visit a Profoto dealer. No matter where you are in the world, click on the link below to find the retailer closest to you.

Profoto doesn't just make great lighting equipment, they're helping to make better photographers. Follow their blog and while you're there, sign up for their FREE newsletter to keep fine-tuning your lighting skills.

​And, there's a great post on using gels from Jared, just posted on May 27. Here's the link.

​Once a week I take a scroll through Profoto's YouTube channel and I'm always blown away by what I find!

This video is five years old, but as I've talked about in "Why?" - there's a great back-story behind every image. Gary Land does an outstanding job taking us through his thought process in creating this shot and in his own unique way creating a contemporary image, all in the spirit of Norman Rockwell.  

As you watch the video, think about those visions you have in your own mind's eye. How would you create them and then tell the story?

Profoto not only makes incredible lighting gear, but they're always focused on helping you create the very best images of your career. Check out their blog and their YouTube video channels which are loaded with valuable how-to content. Just click either link below.
​

Intro by Skip Cohen

I love Profoto's relatively new series, Rising Light! Harley Anderson does a terrific job introducing us to students around the globe who are redefining creativity.

Meet Taylor Gill who was featured just a few months ago in the blog post below. She's a recent graduate of Appalachian State University and her images are clean, well thought out and obviously beautifully lit.

While I know most of you aren't specializing in food photography, virtually all of you could use a little help. From weddings to a day-in-the-life shoot of children, somewhere still-life is going to become an issue, especially with food. Taylor's providing some terrific images and lighting diagrams to help you think through your next cake shot at a wedding.

There's so much outstanding content in Profoto's blog and archives. Plus, it's now sorted by category, so a quick scroll through the drop down box and you'll find one post after another to help you raise the bar on your technique and in turn, your images.

Best of all, Profoto's blog is a non-stop confirmation of their commitment to education. They don't just make great lighting gear - they're helping to make great photographers! 

 by Harley Anderson

Rising Light is an article series highlighting promising photography students from all over the world. This time we meet Taylor Gill at ​Appalachian State University, who combined her two passions – food and still-life photography.

Taylor Gill is a recent graduate of the Photography Department at Appalachian State University, located in Boone, North Carolina. Judging by her work you’d never suspect the ink on her college degree isn’t even dry yet.
​
Long before photography entered her life, Taylor had a passion for food and all of the good things related to the experience of preparing, serving, and sharing food with friends and loved ones. It was only a matter of time before she would find a way of blending her love for food and cooking with her newly found love for taking pictures. And her passion for both food and photography shows in her work.

Interestingly enough, Taylor entered ‘App U’ with the intention of being a History teacher, but an Intro to Photography class she took in her freshman year knocked that train off the tracks.

Considering the fact Taylor had limited experience with cameras – and next to zero experience with lighting gear, her feel for composition and light is pretty remarkable.
​
She has a well-trained eye for composing and cropping in on the key elements of her photographs. She senses how to best fill the frame and exactly where select elements should bleed off the edge of the page. There’s little in the way of wasted space in her photographs – everything seems to be in order.

For inspiration, Taylor Gill follows a number of food bloggers. One in particular – Beth Kirby, a photographer based in Chattanooga Tennessee, produces a blog called ‘Local Milk’, which really gets Taylor’s creative chops in gear.

Unlike many food bloggers, who rarely do more than shoot overhead pictures with their phones, ​Taylor Gill plans her shots carefully, does all of her own styling, and makes sure every element in the picture serves a purpose while playing well against the other elements in the frame. She believes every image must tell a story in order to be credible to the viewer.

Gill’s earliest work was captured using available light, but she soon recognized the advantages of controlled light. Using the department’s extensive cache of Profoto professional lighting equipment, she quickly became proficient at using the Profoto B1 Off-Camera Flash system and the many light shaping tools that were available to her.
​
Her more recent work was shot using B1 heads and Profoto OCF Softbox 2×3’ and Profoto Softbox RFi 3×4’, as well as the Profoto Softlight Reflector, also known as beauty dish. Even still, she does her best to maintain the look of natural light – and she does it well.

“Lighting is super crucial for good food photography because first and foremost you have to make the food look good. I love how I can change my lighting I order to change my story that I want to tell. I can make it light and airy if I want to or more ‘moody’. Having the control of the light is so important because it changes your message and image completely”.
​
Fresh from graduating, Taylor plans on moving to Charlotte NC in order to start getting her feet wet in the business of photography by assisting some of the pro shooters in town while continuing to experiment and expand the limits of what she can do behind the lens.

Looking further down the line Taylor Gill hopes to someday shoot for magazines such as Bon Appétit, Kin Folk Magazine, Food & Wine, and similar high profile magazines.

​Something she would particularly like to do at some point is work on a collaborative project with other artists such as ceramists, stylists, and other practitioners of the creative arts. It’s safe to say if Taylor takes the promo photographs for the event it will be a sellout.

Photographer: Taylor Gill
School: Appalachian State University
Profoto gear of choice: Profoto B1 Off-Camera Flash
Visit her website: www.taylorgillphoto.com

Jared Platt knocks another one out of the park with this short video on understanding the results shooting ambient light versus on-camera flash. Jared always packs a lot of content into every video and this one from late last year is no exception. It's hard to believe how much he can share in just two minutes.

Jared's shooting with a B-2 head on camera. Because Profoto's Off-Camera Flash Systems are so portable and easy to work with, you're never limited in what you want to do. And, speaking of never being limited, take the time to wander though the archives on Profoto's You Tube channel along with their blog. They not only manufacture some of the finest lighting equipment in the world, but they never stop focusing on education and helping artists raise the bar on their skill set. 

Check out the B-1 and B-2 systems on line. Then check them out LIVE at a Profoto dealer near you!