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The Profoto Showcase

Welcome to one of the most informative resources on the Internet, especially when it comes to a better understanding of lighting, composition and exposure. The Showcase features some of the most creative and talented photographers in the industry.  Just click on any of the images on the left and you'll have a chance to check them out for yourself with links to great videos, guest posts, images and their websites.

Profoto's new off-camera flash systems, the B1 and B2, have been referred to as "game-changers". Click the link below to find out why and then visit a Profoto dealer to check them out for yourself!
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The B1 Off-Camera Flash's TTL Function with Christian van Hanja

10/24/2014

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©Christian van Hanja
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©Christian van Hanja
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©Christian van Hanja
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©Christian van Hanja
Intro by Skip Cohen

I ran across this video about Profoto's B1 off camera flash in their archives. It's short, to the point and while normally I HATE videos with English subtitles, French action photographer, Christian van Hanja does an outstanding job playing with the B1's TTL function. 

Over and over again you've heard comments from photographers about the B1 being a "game changer"...If you haven't had a chance to personally see this amazing gear in action, it's time to visit a Profoto USA dealer. This is pretty remarkable technology.  It's giving photographers a creative edge to take their work to a completely different level.
by Fredrik Franzén 

Hey, we got a new video showing the B1 off-camera flash in action for you. This time it’s French action photographer Christian van Hanja shooting a flatland BMX biker with the river Seine and a flaming Parisian sky in the background. As you can see in the video, the BMX biker was constantly moving, but thanks to the B1’s unique TTL function, short flash duration and fast recycling, Christian nailed the sequence shot. Christian shot at ISO 200 and 
f 4.0 with the B1’s freeze mode activated.
 
You’ll find  more of Christian’s work at his website.

Read more about the B1 here.

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Walk Through a Wedding - The Cake Cutting with Justin and Mary Marantz

10/22/2014

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It's a new episode of "Walk Through a Wedding" and Justin and Mary have some great tips to help you raise the bar on your cake cutting technique in this video.

One of the biggest challenges in cake cutting images is getting the shot you want before all the guests swarm the cake and start popping off shots with their cell phones and point and shoots! In this new video, Justin and Mary also talk about something new they started doing, adding a second light. As usual they share some great tips.

After you've watched the video,jump over to Walking the Talk and check out Justin and Mary's real world images from cake cutting images from actual weddings.. You won't be disappointed and you might even pick up a few ideas to help you at the next event.


If you're not already on Profoto's FREE newsletter list of subscribers, click the link below. This way you'll never miss a beat...or a video! Plus, this is the link to watch any of the past episodes, just in case you missed any.
Subscribe to Profoto's Free Newsletter
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Deep vs Shallow Umbrellas, Different Fabrics...infinite possibilities!

10/17/2014

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Intro by Skip Cohen

Almost a year ago Profoto introduced an expanded line of umbrellas...in fact, twelve different models in two different shapes, giving photographers an infinite combination of creative lighting tools. While this short video is a definite infomercial, it's got some great educational content and worth watching.

I was surprised at how many comments people sent me on the post just a few weeks ago about using a reflector. So many of you understood its application, but forgot about using one. Well, I'm betting the same is true for umbrellas, softboxes and other light-shaping tools.  

Check out this short video for a quick lesson in the difference between a deep umbrella and a shallow one...then jump over to the Profoto site to see some of the results of different fabrics and even the modification to turn an umbrella into a softbox.

Note: After posting the video at the bottom from Profoto's archives, I found an outstanding video with the deep umbrella together with the phenomenal performance of the B1. Since last year Profoto has introduced six new small and medium deep umbrellas.

A big thanks to Profoto and Profoto USA for their support of education and helping photographers raise the bar on their creativity and the quality of their images.
by Fredrik Franzén

Umbrellas are the backbone of many photographers’ toolboxes, and understandably so. Umbrellas are affordable, easy to work with and very easy to transport. The downside is that they tend to be quite fragile and it can be difficult to control their light spread. This is something we aim solve with the our new line of umbrellas, available in two shapes: deep and shallow.

Umbrella Deep is available in two sizes (130cm/51” and 165cm/65”) and in three fabrics: White, Silver and Translucent. All six versions have a deeper, more parabolic shape than the average umbrella. The deeper shape gives the photographer better control of the light spread. It also allows the photographer to focus and shape light by simply sliding the umbrella shaft in its holder.

Umbrella Shallow is also available in two sizes (85cm/33” and 105cm/41”) and in three fabrics: White, Silver and Translucent. The most important difference is that Umbrella Shallow is smaller and less parabolic, making it very lightweight and portable.

Much effort was invested into making both Umbrella Deep and Umbrella Shallow as reliable and sturdy as possible. The fabrics were selected to provide a superior quality of light over years of heavy-duty use, and the metallic elements have been surface treated to prevent rust and discoloration.

The optional Diffusor is also worth mentioning. This is simply pulled over the front of the White or the Silver version to turn it into a large softbox with an even softer and more even light spread.

All Profoto Umbrellas are delivered in a high-quality bag that protects the umbrella during storage and transport.

The new Umbrella Deep XL replaces the old Umbrella XL. The new Umbrella Deep L replaces the old Umbrella L. The new Umbrella Shallow M replaces the old Umbrella M. The new Umbrella Shallow S replaces the old Umbrella S.

Click here to learn more about Profoto Umbrellas.

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Al Pacino and Three Minutes With Victoria Will

10/9/2014

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Intro by Skip Cohen

Al Pacino is, without question, one of my most favorite actors. Find this post in Profoto's archives, I felt like one of the old prospectors from an old western who's just found gold. The images are spectacular, but so is Victoria Will's story about the shoot.

To see more of Victoria's work, her website is just a click away!

Written by Fredrik Franzén
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©Victoria Will
There are no second chances in celebrity photographer Victoria Will’s line of work. For instance, she had only three minutes to get the shot with Al Pacino. But she nailed it. Read the story and learn how.

“This kind of shoots are always a challenge,” says Victoria. “They don’t tell me what kind of room we’ll shoot in, what clothes the subject will wear or how much time we’ll have. Well, they say ten minutes. They always say ten minutes. But you never get it. It’s like a final exam every single time.”

Victoria’s shoot with actor Al Pacino was no exception. All she knew beforehand was that the shoot would take place in a certain hotel at a certain time.

“So, I did what I always try to do. I showed up a couple of hours early. As it turned out, the shoot would be done in the penthouse in a very ornate, luxurious hotel. It looked like Versailles. This was a bit of a problem, as I wasn’t shooting Louis XIV. I was shooting Al Pacino. You don’t put Al Pacino against a floral fabric.”

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©Al Pacino
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Victoria immediately removed the unwanted fabrics and furniture and put up a seamless backdrop. She then unpacked the two D1 monolights she had brought. She mounted a gridded Softlight Reflector White on one and a gridded Softbox RFi 1×4’ on the other. The Softlight Reflector was her main light, placed high up on a stand on camera left. The softbox was her fill light, placed close to the floor on camera right.

“The D1 is just perfect for me,” says Victoria. “First of all, it’s portable and light. I’m not a big guy. I need a compact kit that I can carry on my own. Secondly, it’s very straightforward and intuitive. Just like my camera, it feels almost like an extension of my arm. Finally, I really like the Air Remote. Not only is it a great relief getting rid of the cords piling up on the floor, it also allows me to build several sets on the same location and switch between the setups on the fly with a simple button-press.”

When Al Pacino eventually entered the room, Victoria was as prepared as she could possible be, given the circumstances. The backdrop was in place, the lights were set and Victoria was good to go.

“I could immediately tell that he wanted nothing more than to be done with the shoot,” laughs Victoria. “So, the first thing I told him was that if he would just give me three minutes of his undivided attention, that would be it. He smiled and nodded. That’s how I got his attention.”

Three minutes later, Victoria told the actor she had her shot.


Below are a few more of Victoria’s shots, most of them shot with the D1. You can see even more of her stunning portraits at her website. Learn more about the D1 monolight at Profoto.


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©Victoria Will
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©Victoria Will
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©Victoria Will
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©Victoria Will
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©Victoria Will
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©Victoria Will
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©Victoria Will
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©Victoria Will
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©Victoria Will
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Walk Through a Wedding - Capturing Emotional Moments with Justin and Mary Marantz

10/8/2014

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You can't pose "emotion", but being prepared to capture it is critical to the success of every wedding photographer. These are the images often most prized in any couple's wedding album. Justin and Mary have some great tips to help you raise the bar on your technique in this new video.

Essentially, being able to nail images like this isn't much different than a great sports photographer who can anticipate the action. It takes practice and paying attention to the dynamics of the couple and their guests.

After you've watched the video, jump over to Walking the Talk and check out Justin and Mary's real world images from actual weddings. You won't be disappointed and you might even pick up a few ideas to help you at the next event.

If you're not already on Profoto's FREE newsletter list of subscribers, click the link below. This way you'll never miss a beat...or a video! Plus, this is the link to watch any of the past episodes, just in case you missed any.
Subscribe to Profoto's FREE Newsletter
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