I've written so much about Profoto over the last few years and especially their focus on education and helping photographers raise the bar on their skill set. Well, a few minutes ago the new newsletter showed up in my mailbox and once again, it's loaded with great content.

Just click the image below and check it out for yourself. Then, get yourself signed up for great content ready for you whenever you have the time.  Remember the old "Have it your way," Burger King commercial?  Profoto is making it easy for you to ramp up your skills at whatever pace you choose and "have it your way"!

Intro by Skip Cohen

Once a week I go wandering through Profoto's archives looking for educational pieces that bring a unique perspective to helping photographic artists raise the bar on their skill sets. Here's one from Pye Jirsa in the "Ordinary to Extraordinary" series and it hits on creating a look so many of you try and capture. It's all about late day sweet light, but what do you do when there isn't any?

Pye does an outstanding job in this video bringing together Profoto's technology and matching it with his client's expectations.  And, that's the name of the game. Any time you can deliver images to your clients that exceed their expectations you get one step closer to making yourself habit-forming!

There are hundreds of videos in Profoto's YouTube archives as well as blog posts on the Profoto site. Great education and help to expand your skill set and help you make 2016 the best year yet are just a click away!  Also, looking for inspiring images and incredible talent? Check out more of Pye's work at Lin & Jirsa. You'll never be disappointed!