by Skip Cohen

I'm still a little surprised when I meet a "professional" photographer who's taken too many shortcuts and doesn't understanding lighting. Lighting is the key, no matter what your subject is, to great images. And, in turn, great images build your reputation and strengthen your brand.

What I love about working with the team at Profoto is they not only make the best lighting gear in the industry, they never slow down in their efforts to help build the best photographers! Every week I wander through their blog archives and their YouTube channel. Both are loaded with outstanding content - all designed to help you fine tune your skill set.

Pye Jirsa hosts a whole series of short videos to help you capture and create stronger images. I call them "wow" images - a "wow" image is one that's so strong, you'd only have to show that one image to get hired! In the video below Pye's going to help you with two easy to understand techniques when using gels.

What I love most about this video is Pye's ability to get you thinking about the purpose of adding gels in the first place - is it to correct a challenge or create a stylistic effect? Check out more from Lin & Jirsa along with Profoto's Off Camera Flash Systems, the B1, and B2.  They're just a click away.

• In every newsletter there's a link to a great article. Again, more great tips on techniques to help you raise the bar on the quality of your images. This month it's​ Jeremy Snell on location in Ethiopia with the OCF B1.
• Upcoming events are always highlighted. Even better, they link to more places/programs where you can get help. Profoto never stops sharing ways to help you become a better artist. In this issue you've got links to two great programs, Peter Hurley coming up in December on Creative Live and Lindsay Adler teaching live at Unique Photo.
• Last on the list is the frosting on this month's Profoto cake - It's ​​the documentation you need to make sure you are up to date with the current rules and regulations reagarding air travel with the Profoto B1 or Profoto B2. It's one more example of Profoto helping with Off Camera Flash.

​Profoto not only manufactures the finest lighting gear in the world, they're helping build every artist's skill set. Sign up for the FREE newsletter below so you're never out of the loop on new things from Profoto. Then, check out Profoto's equipment for yourself by visiting the Profoto dealer nearest you.