Profoto has always been focused, (pun intended) on education and helping photographers raise the bar on the quality of their images. On just their YouTube channel alone there are hundreds of videos introducing you to dozens of educators, different techniques and products, but what if you need more in-depth support?

Meet the "new sheriff in town," the Profoto Academy, currently featuring courses by Yervant, Lindsay Adler, Sandy Puc and Hannah Couzens. You have your choice of taking the complete series at a substantial savings, or just watching the specific courses you need. 

Here's an example of the course content and the quality of these programs featuring fashion photographer, Lindsay Adler:

Just click on the banner at the top to check out the current lineup of outstanding educational programs. And, to find out more about Profoto's new A1 along with the rest of their most popular products just click on the product thumbnails below!

Profoto doesn't just build outstanding lighting equipment, they're helping to "build" some of the finest artists in professional photography!

Together with the launch of the new A1, ("the world's smallest studio light") Profoto added another dimension to education with their video and blog series, The World is My Studio. Eight artists are featured in the series and what I love about each one is our ability to watch them work. It's surprising how much you can learn following an artist's thought process and then seeing the results. Plus, the videos are all short, just long enough to share new ideas and introduce you to another artist you should know.

If you haven't checked out the new A1, it's time to visit your Profoto dealer. Just click on the link below. And, to read the blog post that accompanies the video below, just click on either image in this post. Fabian Wester, based in Stockholm does a terrific job of taking you through his initial use of the A1, right down to adding a small softbox and in another image, demonstrating how he can adjust the beam of light.

Profoto doesn't just build great lighting gear - they're helping to build better photographers and more powerful images!

What I love about these Profoto videos is always the same - the amount of solid content shared, which can help you raise the bar on your creativity and skill set.

This video was posted to YouTube last month. It's a beautiful profile of one of photography's most talented artists, Albert Watson. I first met Albert in the late 80's when I joined Hasselblad USA as president. He's an incredibly accomplished artist, and this video does a fantastic job of showing his thought process that goes into virtually every project.

As you watch the video, pay close attention to his approach to lighting, creativity, and the interaction with the subject and members of the crew. There's so much great information in this ten-minute film.

He's working with Profoto's Pro-10, the world's fastest flash! There's one sentence on Profoto's website in the product description which says it all:

Being remarkably easy to use, delivering consistently outstanding performance spiced with TTL and HSS it allows you to freeze split moments in time and capture powder and liquid in unprecedented detail and clarity.

Interested in finding out more about the Pro-10? Just click on the product thumbnail to the right.

Take the time to watch this video. Albert Watson is a true inspiration. While some of you might not actually know the diversity of his work, you've been looking at his images for many years!

Images copyright Albert Watson.
These are gallery screen shots.Click to visit his galleries.

Obviously, Profoto USA is an SCU partner, but I appreciate the relationship for a few different reasons. First, I love and respect their products. Second, I go back a long way with so many of their team.  Third, and the reason I like to share content from their YouTube channel, blog and website is the amount of great information they share.

I LOVE this video from Two Mann Studios in Canada, because of what you can learn watching them shoot. They're on the dance floor in a typical wedding environment, and as they discuss, it's one of the most challenging shooting situations.  In fact, I'm convinced wedding photographers have the toughest job of all the specialties.

We're going to be able to make the light  we want to make in more situations than we're accustomed to!
Lanny Mann

A wedding photographer has virtually no control over anything during the event. From the venue to the emotions of the day to the expectations of the bride and groom as Bambi Cantrell has said, "It's not a time when logic reigns as king!"

One of the biggest challenges is in the lighting, especially on the dance floor. Erika and Lanny Mann take you through one aspect of a wedding and in turn capture images that make you feel like you were there. And for those of you who only see this as an infomercial, you're missing the point! There's so much you can learn and so many ideas on expanding your technique just by watching how they shoot - and, it's all in two and a half minutes!

Interested in finding out more about Profoto's new A1?  Just click on the thumbnail to the right. Looking to see more of Two Mann Studios' work? click on any of the screen shots I grabbed from the video!

As Erika says near the end of the video, Profoto's created a game-changer!

If there was a way you could shoot virtually anywhere, and have complete control over the lighting you wanted every time, wouldn't you want to know about it?

Just recently Profoto introduced the new A1, the world's smallest studio light. I shared the trailer for good buddy Sal Cincotta's video earlier in September. However, if you haven't seen Sal's "full-length" film, there's some great content here.

Besides Profoto's never-ending focus on education and helping artists raise the bar on their images, I love the quality of their videos.

Regardless of your photographic specialty, there's a lot you can learn just by watching Sal in action. And, if you know Sal, the world has ALWAYS been his studio!  But, now with the A1, he's got even more flexibility and room to let his creativity and mind's eye visions soar!