Joe McNally, Profoto and the Mermaids

It's Profoto Friday and I can't think of a better way to wrap up the week than to make sure I connect you to a story about one of my favorite photographers, Joe McNally. Actually, he's on everybody's list, but this post just added another element to the level of creativity Joe brings to every project.

For years, one of the items on my bucket list was to have dinner with Joe McNally. Two years ago he spoke at SCU's Summer School program in Chicago and we actually got out to dinner before his evening program. While we had shared a whole bunch of mutual friends for years, we'd never gotten any quality time together. What we all love about Joe is that he's just as open and frank in his presentation style as he is having a glass of wine over dinner.

This story, written by Rebecca Ahremark, was posted last week on the Profoto Blog and it's a classic demonstration of a creative vision Joe had, followed by the implementation and the reality of getting the shot.  The images below will give you a hint as to the degree of difficulty, but even better is the story behind the shoot. 

Profoto's Blog and Joe McNally need to be on your radar. Click either of the links below and then follow them both. You'll never be disappointed and you just might have a chance to raise the bar on your own creativity and the quality of your images.

Visit Profoto's Blog

Joe McNally's Workshops

Behind the scenes...

Images copyright Joe McNally. All rights reserved.